AINA SYAHIR AH One of Kuala Lumpur’s most recognisable Insta-stars on her designer go-tos, winning style formula, and who’s on her current playlist. By Amy Yasmine.
Eschewing the head-to-toe, too-cool-to-care black uniform of PRs and fashion industry insiders, Aina Syahirah expresses her métier in a repertoire of colourful brights, prints, and experimental silhouettes that immediately bring her double takes at events, and hundreds of Insta-likes where she publicly showcases her style identity. “I’m almost constantly on Instagram, and I follow a lot of fashion influentials and magazines. It’s such a great medium for me personally, especially since I’m always on the move,” says Aina, 24, group business development manager at Curated Editions KL and freelance PR.
“I’m so lucky that where I work, and in the industry I’m in, there’s no specific dress code for me to stick to. We are actually encouraged to wear what we’re comfortable with and what reflects our style the most – my bosses are just cool like that,” she explains. No doubt, this is one girl who definitely wears her heart on her sleeve. Flitting seamlessly from one look to another, Aina confesses her daily ensembles are a reflection of her own state of mind. “My style is very much influenced by my mood most of the time. I guess it’s because I’m still in the phase of experimenting with fashion,” she laments. “I can be all girly and sophisticated one day, and the next I’ll be in an all black outfit!” She does, however, admit to having a certain limit to that; staying within her comfort zone at all times. “It’s important to feel comfortable with what you wear because it really shows when you’re not.”
Where comfort is concerned, Aina reveals that she prefers casual skinny or ripped denim jeans on a day-to-day basis. Her formula is pretty simple: add one denim jeans, a loose top, and a pair of flat sandals or, if she’s feeling a little more dressed up – gladiator sandals. “They’re the best and the most comfortable,” she explains. “And oh, accessories!”
Working a floaty skirt with a casual shirt, styled as a crop top “You’ll find a lot of receipts in my bag, but apart from
that, I have my wallet, cardholder, house keys, hand
sanitiser, my portable charger, and glasses. Not
sunglasses. I’m partially blind!”