Vacheron Constantin’s marketing director of South East Asia shares with us her style choices and memories that go beyond the test of time. By Amy Yasmine.
What’s the most deciding factor when it comes to purchasing a timepiece? Women approach it more personally, but it’s always better when you’re given a watch, of course. There’s also a certain sense of connectivity with a brand you’re interested in as well, which I think is what women look for these days. Women these days are also very interested in mechanical watches. Why do you think there’s been a shift in trend towards that? There are two drivers to this: one, there’s a little bit of keeping up with husbands and spouses; two, women are smart. They understand that a mechanical timepiecepiece adds value to a watch, especially if they’re going to invest a large amount of money. What makes a great timepiece? ce? It has to be the longevity that makes it a classic. Watches tell the time, but it’s a personalonal item that lasts forever. It eventually becomeses a part of you, which in time, you would probably obably give to somebody else as an heirloom. How would you work your our timepieces into your daily style tyle repertoire? For work, I usually go for a calendar watch because I can never keep track of my dates. I also like chronograph timepieces because The American 1921. It is cushionshaped with an offset dial at the crown. It has become beloved around the world, thanks to its quirky, fun, distinctive style, so much so that you know you will enjoy it for the rest of your life. What sets Vacheron Constantin’s latest Harmony collection apart from the rest? I think its unique and unconventional casing gives it a new edge, and it also features a new chronograph movement, inspired by the 1928 chronograph. Why did Vachero Vacheron Constantin decide to revisitre the 1928 chronographchronograp movement? We were loo looking for something special and w we’ve had our eye on it as they were de developing the new chronograph in-house. InterestinglyI enough, it came from a very e early example – the doctor’s watch – but thereth are people who are into vintage watches,wat and they are the ones who are goinggoin to really like that pulsometer dial.dia It’s got a cool look with a really neatnea function. Nobody uses it anymore,anym but when you understand the concept, it truly is a magical moment. From Vacheron Constantin’s iconic Overseas collection
The enchanting Lady Kalla Flame