LIQUID COUTURE J’adore Touche de Parfum revolutionizes the art of perfuming. By Sharmita Summugam.
In fashion, the dreamy art of layering is a skill that not many have mastered ever so expressively as Dior has done, both in the stunning creations by Raf Simons and in the art of perfuming. Taking it to daring new heights, perfumer-creator François Demachy, inspired by the seductive Middle Eastern ritual of mixing scents and fragrant oils, is set to shake things up with the thrilling introduction of J’adore Touche de Parfum. With the current mood of individualism, and neo feminism, Dior turns this powerful idea of independence into J’adore Touche de Parfum. A combination of the Arabian way of layering scents and the raw spirit of individuality, the art of perfuming is beautifully altered. As Christian Dior once said, “A woman’s perfume tells more about her than her handwriting.”
J’adore Touche de Parfum explores one’s imagination, giving you free reign to paint your own scent, taking you on a sensory experience like no other, bottling up your desires into a fragrance of your own making. It is constructed with the same meticulousness and passion demanded of haute couture. The perfuming possibilities are endless; a new J'adore is born every day! “J’adore Touche de Parfum is like a canvas on which we are invited to paint an olfactory landscape. A union is formed and results in a unique J'adore. Like the creation of a new continent,” explained François Demachy about his new creation. It all begins with a drop or two of this liquid silk on the hollow of your wrist, where the pulse beats away. As the oil touches the skin, a delicate floral bouquet of J’adore envelopes you in an intricate cloud of delicate scents – Indian jasmine sambac, Turkish Damascus rose, and lily of the valley, to name a few. Floral notes are heightened by the oil texture that brings their aromas into full bloom. This sensual step is then followed by a spritz of any J’adore fragrance from the wide repertoire of L’Or, Voile de Parfum, Eau de Parfum, L’absolu, or Eau de Toilette. Magical alchemy is created with the infusion of the J’adores and J’adore Touch de Parfum.
The essence of the delicate jasmine sambac and Damascus rose of the Eau de Parfum and Eau de Toilette take on woody accents with Sri Lankan sandalwood, whereas the Tuscan iris of the Voile de Parfum is cloaked in a delicious mystery of scent. And when the J’adore Touche de Parfum is elegantly layered with the most powerful bouquet of scents, such as the J’adore L’Or and L’absolu, a colourful array of seductive scents reveal themselves. To each, her own scent is uncovered. Available at Dior counters nationwide.
J’adore Touche de Parfum applicator