At the heart of the Lancôme rose ra­di­ates a pow­er­ful, sen­so­rial for­mula that prom­ises ul­ti­mate skin re­gen­er­a­tion. By Ju­lia Low.

Harper’s Bazaar (Malaysia) - - The Beauty Bazaar -

In the world of skin­care where there is an in­sa­tiable thirst for new chem­i­cal com­bi­na­tions and com­plex tech­nolo­gies to defy ageing, hum­ble botan­i­cals still pre­vail. Revered for their nat­u­ral prop­er­ties and ef­fi­cacy in breath­ing new life into slack skin, botan­i­cals abound in the industry’s key for­mu­la­tions, but rare is the bloom quite as en­dur­ing – or as ef­fec­tive – as the Lancôme rose.

An ex­quis­ite em­blem of the French lux­ury brand, the Lancôme rose re­mains a liv­ing trea­sure of the cos­met­ics pow­er­house, even 42 years af­ter its first cul­ti­va­tion, ex­clu­sive to the French house, by hor­ti­cul­tur­ist Ge­orges Del­bard. A hy­brid born from metic­u­lous pol­li­na­tion­a­tion pro­cesses per­formed by hand, the rose was spe­cially cho­sen from among 20,000,000 rose bushes for its lush beauty and unique nique qual­i­ties. The ap­par­ent re­silience of f the flower, orig­i­nally grown for the cre­ation­a­tion of fra­grances, led the brand’s sci­en­tists tists to dis­cover the po­tency of the rose’ss na­tive cells in stim­u­lat­ing the skin’s own re­gen­er­a­tive po­ten­tial.

Such an ex­cep­tional in­gre­di­ent, of course, is found only in the finestt con­coc­tions that re­flect Lancôme’ss pur­suit of per­fect­ing the alchemy my of na­ture and sci­ence. In 2012, thehe brand in­tro­duced the Absolue L’Ex­traitait col­lec­tion, blaz­ing the skin re­ju­ve­na­tionon trail with an op­u­lent for­mula thatat con­tains up to 2 mil­lion na­tivee cells to re­store firm­ness, elas­tic­ity,y, and ra­di­ance to the skin. Ever thee in­no­va­tors, Lancôme had de­vel­oped an ad­vanced biotech­no­log­i­cal process that made it pos­si­ble to ex­tract na­tive cells at the heart of the rose and mul­ti­ply them with­out com­pro­mis­ing their in­tegrity.

Al­ready mak­ing an im­pres­sive mark, Lancôme now ups the ante with a new for­mu­la­tion. Its lat­est stroke of ge­nius? The Ul­ti­mate Essence. A pow­er­ful ad­di­tion to the Absolue L’Ex­trait fam­ily, it fea­tures a sec­ond-gen­er­a­tion ac­tive in­gre­di­ent: the pressé of the Lancôme rose na­tive cells – the mol­e­cules ex­tracted from the cells through high-pres­sure cell dis­so­ci­a­tion. The size of the pressé, which is five times smaller than an in­tact cell, al­lows its re­gen­er­at­ing pow­ers to be en­cap­su­lated in ex­tremely fine con­sis­ten­cies, mak­ing it more eas­ily ab­sorbed by the skin. Lancôme turned this at­tribute into a break­through tex­ture iden­ti­cal to a nour­ish­ing oil, but with­out all the grea grease, glid­ing on smoothly like a fresh, ligh light­weight lo­tion.

Clev­erly de­scribed as the trompe l’oei l’oeil – French for “de­ceive the eye” – sen­sa­tion, the unique tex­ture of­fers asa sen­so­rial ex­pe­ri­ence that per­me­ates the skin and fuses with it, ef­fec­tively de­liv­er­ing the ac­tive in­gre­di­ents deep into the skin to strengthen its bar­rier func­tion and plump fine lines. By al­low­ing the rose’s na­tive cells and its p pressé to work on the epi­der­mal lay­ers and tis­sue, the com­plex­ion ap­pears su sup­ple and re­vi­talised, em­a­nat­ing a y youth­ful glow.

Lancôme faith­fuls will be c com­fort­ably fa­mil­iar with the b brand’s sig­na­ture sense of lux­ury within the Ul­ti­mate Essence. The novel tex­ture is sub­tly laced with an el­e­gant fra­grance de­signed to ex­alt the sen­so­rial ex­pe­ri­ence, and to­gether with its spe­cial ap­pli­ca­tion rit­ual, they com­plete the sub­lime Lancôme skin­care ex­pe­ri­ence. Avail­able at Lancôme coun­ters na­tion­wide. Lancôme Absolue L’Ex­trait Ul­ti­mate Essence, RM1,510

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