LA LUMA 21-year-old Brazilian Luma Grothe on playing the mischievous goddess Olympéa in the new Paco Rabanne fragrance campaign. By Li Ying Lim.
What was your reaction upon finding out you were the new face of Paco Rabanne’s latest fragrance? I almost fainted when I got the news. I was working in New York and my agent called me from Paris, and he was like, “Yes, Luma, you know ... you did your best, and I did my best ... and you got the job!” And I was like, “Oh my God, I’m going to be Olympéa, what ... what?” I was panicking and went completely pale. It was very emotional, but I was so happy. Describe the Olympéa woman. Olympéa ... she’s a very powerful girl and she gets what she wants. But people love her! They love that power; they kind of need her. I like to think that she is there because she deserves to be in the empire which she built, at the top of it. I think she’s very inspirational. Olympéa is a modern-day Cleopatra. Your name, Luma, is very special. Luma, I’d say, is the name of my mum and dad. I like to think that it’s like a love story because my mum is called Luci and my dad is called Maciel; so it’s the first two letters of each, together. Moreover, they met at the seaside and the moon was really beautiful that day. “Lua” in Brazilian means “moon” and the sea is “mar,” so it is also the combination of both. It’s like my mum kissing my dad. Who is your role model in this profession? I really like Linda Evangelista. She really inspires me. How would your classmates describe you? My classmates would say I am a troublemaker, a little bit like in Olympéa’s Grothe is a natural in
the spotlight commercial – I wake up everyone in a quiet environment [ laughs]. I have always had the desire to win in life, to be somebody, and inspire other people – this is my biggest dream. I’ve always wanted to be heard, not just seen. The commercial is very strong; it packs a real punch. What was it like working with Alexandre Courtès at the shoot? We could feel the power in every scene. We had a beautiful setup and Alex was very nice. He is an amazing director. Everything just worked out really well. What is the best advice you have ever received? My father once told me that it is easier to be kind to people than the opposite. That means a lot to me because it’s true. From the moment you put yourself in a bad position, it changes the whole environment around you; it changes everything and makes everything ng bad. So, it’s just easier to be kind and understanding.rstanding. If you were a scent, what would you be? I would be a chocolate cake baking king in the oven. Designer of the Olympéa flacon, Marc-Ange, who hails from the mythical Rome, speaks of the crown-like silhouette,ette, “Symmetry and geometry are there to express pride, but the proportions and the curves bring softness.” The scentcent is equally feminine and triumphant, a paradox that clashes beautifully. “For the floral and feminine aspect, I suggestedested working essentially with hydroponic jasmine,” describes Loc Dong, one of the perfumers who worked on this scent. cent. “This soilless technique removes the earthy notes and exalts the bouquet. To counterbalance this freshness, ,
I brought in a very sensual, enveloping vanilla.”
Confident and beautiful, Grothe perfectly embodies the scent’s inspiration
Paco Rabanne Olympéa EDP, RM330 (50ml) & RM419 ( 80ml)
Grothe in one of the commercial scenes