LIM AI CHIIN,

Harper’s Bazaar (Malaysia) - - The Style - On Ai Chiin: Shirt; trousers; jacket; and beret, all from Gucci. Heels, Chris­tian Louboutin. Bracelet, Gar­rard. On Luna the Dober­man: Silk scarf, Her­mès.

30, FOUNDER OF CUEVO­LU­TION

“I’d like to con­sider my style as some­thing that is a lit­tle bit boy­ish yet

time­less; re­ally get­ting down to the ba­sics, and then play­ing it up,” says Ai Chiin, who cur­rently runs the lux­ury on­line store Cuevo­lu­tion.com. A sci­en­tist

on pa­per, Ai Chiin’s con­ver­sion into the world of fash­ion is a risk that takes a spe­cial kind of per­son to pur­sue. “It didn’t hap­pen un­til I re­alised there was a gap in the mar­ket for lux­ury niche fash­ion, and from that mo­ment on­wards, my days as a phar­ma­ceu­ti­cal sci­en­tist were gone!” To re­ally match that

gutsy at­ti­tude, we put her in a head-to-toe leather suit next to a Dober­man. “Suits re­ally do make a woman feel spec­tac­u­lar,” she adds. “It’s all about the power shoul­ders.”

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