Caro­line Scheufele

Chopard’s co-pres­i­dent and artis­tic di­rec­tor takes BAZAAR into her world of won­ders and mem­o­ries, and shares why di­a­monds will al­ways be a girl’s best friend. By Amy Yas­mine.

Harper’s Bazaar (Malaysia) - - News -

What about high jew­ellery fas­ci­nates you the most? I see jew­ellery and watches as a form of cre­ative ex­pres­sion. They are my per­sonal in­ter­pre­ta­tion of what sur­rounds me. It fas­ci­nates me to see the thou­sands of cre­ative pos­si­bil­i­ties all these stun­ning gems we work with can of­fer us. De­scribe the first piece of jew­ellery you owned. My Happy Clown pen­dant. It was the very first piece of jew­ellery I de­signed – an ar­tic­u­lated clown with di­a­monds in its belly. What are your favourite pieces from Chopard? I have a spe­cial af­fec­tion for my Clown, but I adore many of our pieces. This year at Basel­world, we added colours to our Happy Hearts col­lec­tion by us­ing turquoise, onyx, and mother-of-pearl on the del­i­cate golden hearts; I wore them all sum­mer long! Where do you find in­spi­ra­tion for your cre­ations? The world sur­round­ing us is so beau­ti­ful; you just have to look at it with cu­rios­ity and a cre­ative per­spec­tive. What sets Chopard apart from the rest? We are very aware of our re­spon­si­bil­i­ties to­wards our en­vi­ron­ment. Our clients are cu­ri­ous about the ma­te­ri­als used and how they are ac­quired in the mak­ing of the watches and jew­ellery. Hence, we adopted sus­tain­abil­ity as a core prin­ci­ple by work­ing with the Al­liance for Re­spon­si­ble Min­ing to hope­fully con­tinue to craft our cre­ations with Fairmined met­als only. How do you pair your favourite de­sign­ers with your jew­ellery as part of your daily reper­toire? I love Alaïa and Dolce & Gab­bana. These brands are el­e­gant and fem­i­nine. For the Red Car­pet col­lec­tion, the best choice is def­i­nitely Elie Saab. I like to wear all kinds of jew­ellery, but it is true that di­a­monds are a girl’s best friend. How would you de­fine lux­ury? Lux­ury is per­sonal and dif­fer­ent for ev­ery woman. To me, lux­ury is hav­ing time for my­self. What is the de­cid­ing fac­tor when de­sign­ing jew­ellery or a time­piece? I design with the Chopard cus­tomer in mind. Our clients are look­ing for ex­cel­lence in both qual­ity and design. When peo­ple look at Chopard cre­ations, I want them to be amazed. How do you find the bal­ance be­tween cre­ativ­ity and func­tion­al­ity when de­sign­ing in­tri­cate pieces? De­sign­ing in­tri­cate pieces is team­work be­tween the high jew­ellery and the watch­mak­ing work­shops. Chopard crafts­men are al­ways able to pro­duce my most as­ton­ish­ing cre­ations.

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