Chopard’s co-president and artistic director takes BAZAAR into her world of wonders and memories, and shares why diamonds will always be a girl’s best friend. By Amy Yasmine.
What about high jewellery fascinates you the most? I see jewellery and watches as a form of creative expression. They are my personal interpretation of what surrounds me. It fascinates me to see the thousands of creative possibilities all these stunning gems we work with can offer us. Describe the first piece of jewellery you owned. My Happy Clown pendant. It was the very first piece of jewellery I designed – an articulated clown with diamonds in its belly. What are your favourite pieces from Chopard? I have a special affection for my Clown, but I adore many of our pieces. This year at Baselworld, we added colours to our Happy Hearts collection by using turquoise, onyx, and mother-of-pearl on the delicate golden hearts; I wore them all summer long! Where do you find inspiration for your creations? The world surrounding us is so beautiful; you just have to look at it with curiosity and a creative perspective. What sets Chopard apart from the rest? We are very aware of our responsibilities towards our environment. Our clients are curious about the materials used and how they are acquired in the making of the watches and jewellery. Hence, we adopted sustainability as a core principle by working with the Alliance for Responsible Mining to hopefully continue to craft our creations with Fairmined metals only. How do you pair your favourite designers with your jewellery as part of your daily repertoire? I love Alaïa and Dolce & Gabbana. These brands are elegant and feminine. For the Red Carpet collection, the best choice is definitely Elie Saab. I like to wear all kinds of jewellery, but it is true that diamonds are a girl’s best friend. How would you define luxury? Luxury is personal and different for every woman. To me, luxury is having time for myself. What is the deciding factor when designing jewellery or a timepiece? I design with the Chopard customer in mind. Our clients are looking for excellence in both quality and design. When people look at Chopard creations, I want them to be amazed. How do you find the balance between creativity and functionality when designing intricate pieces? Designing intricate pieces is teamwork between the high jewellery and the watchmaking workshops. Chopard craftsmen are always able to produce my most astonishing creations.