King Of Pop

Peter Max puts a Bo­hemian spin on Christ­mas this year with Kiehl’s. By Li Ying Lim.

Harper’s Bazaar (Malaysia) - - News -

More than 100 years ago, Kiehl’s be­gan its life as Brunswick Apotheke in New York City’s East Vil­lage. It was not un­til 1894 that it was re­named as Kiehl Phar­macy. When Irv­ing Morse took over and started in­tro­duc­ing groom­ing prod­ucts for men, the phar­macy started to garner a steady, loyal fan base, in­clud­ing Andy Warhol who con­cep­tu­alised Kiehl’s As­trin­gent in a pop art piece.

ANew York brand at heart, Kiehl’s has pop cul­ture in its DNA. The brand has championed a New York-based pop artist ev­ery year with a spe­cial edi­tion design for Christ­mas – the ven­er­a­ble list in­cludes Craig & Karl, Jeff Koons, Kenny Scharf, and Eric Haze. Adding on to the list this year is Peter Max. Although Ger­man-born, his in­flu­ences are dis­tinc­tively New York. A look at his pop colours ex­plains it all – his aes­thet­ics would nat­u­rally fit the buoy­ant spirit of Kiehl’s.

Gushes Maria Gustafson, se­nior vice pres­i­dent for global cre­ative at Kiehl’s Since 1851, “It was a mag­i­cal and in­spir­ing ex­pe­ri­ence work­ing with Peter Max, as we as a com­pany have such a deep ad­mi­ra­tion for him as an artist.” Some may recog­nise the colour­ful mo­tifs that will be grac­ing the Kiehl’s col­lec­tion and store­front as part of his fa­mous work Cos­mic Run­ner. “Kiehl’s shares many of the same ideals that are cel­e­brated in Peter’s work – love, joy, com­mu­nity, and en­vi­ron­men­tal­ism.”

In­ter­na­tional ap­peal is, of course, part and par­cel of Max’s dreamy rain­bow hues and Wood­stock-es­que themes. “His vi­brant, quirky, colour­ful, and psy­che­delic de­signs are truly a univer­sal in­ter­pre­ta­tion of the sea­son,” agrees Yvonne Liew, Kiehl’s Malaysia’s group brand di­rec­tor. “At Kiehl’s, we’ve al­ways been quirky with an edge, and like­wise, we wanted a non-clichéd ap­proach to this year’s hol­i­day col­lec­tion.” Max, who has de­signed poster art­work for ma­jor events such as the Gram­mys, has a keen eye for trans­lat­ing ev­ery­thing he sees into whim­si­cal tech­ni­colours and vivid tones.

Call it a sign that we can never get enough of colour­ful days in our lives, but this is also a great op­por­tu­nity to ini­ti­ate a new Kiehl’s user to the world of the nat­u­ral skin­care brand. Max’s de­signs are avail­able on its best­sellers, such as the Hy­drat­ing Hand Cream, the Cal­en­dula Herbal-Ex­tract Al­co­hol-Free Toner, Creme de Corps Lotion and Whipped Body But­ter, and Ul­tra Fa­cial Cream.

Peter Max

Kiehl’s Creme de Corps Lotion, RM111.30 (250ml) Kiehl’s Cal­en­dula Herbal- Ex­tract

Al­co­hol- Free Toner, RM143.10

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.