BAZAAR talks to Lone Friis Larsen, co-founder of luxury vintage boutique Vinter Vintage on the allure of “the story” and how to pick out an incredible piece. By Amy Yasmine.
What is the appeal of vintage fashion?
For me, it’s the story that comes together with the clothes. I think it’s amazing how fashion can go beyond vanity and obsession. Through fashion, we reflect the world at a particular moment in time – socially, politically or economically.
What do you usually look out for when it comes to picking out vintage pieces?
Timelessness, wearability, and quality. It’s important to understand that not every vintage item is of good quality, but it is that exact flaw that makes it so special. Each piece tells a different story.
Your favourite era?
It depends what it’s for. The ’20s was a fun decade, although the ’30s was insane because they had amazing gowns. The ’50s, on the other hand, is a very ideal look; its old-school classic style being very wearable. But if you’re looking for something very comfortable, the ’70s is your best bet.
Your tips for purchasing a great vintage piece?
Always do your research and know which decade suits you best. Each decade has its own distinct style and cut.
What is your style philosophy when it comes to vintage pieces?
There are no rules at all! A great example is Lexie Rodriguez, who did a shoot for her blog recently, and paired this 1912 crocheted lace top with a ’70s leather skirt. It created a whole new look despite it coming from different eras, and looked so perfect together. What sets a great vintage item apart from a good one? To vintage connoisseurs, the “holy grail” would be a piece of vintage clothing from when a designer was still alive. If not, perhaps when a piece is as good as new. At the same time, pieces with marks or any signs of wear have a certain charm to it. For example, an embellished dress from the ’20s and ’30s would most definitely have a story to it, just because paillettes at that time melted easily. That, to me, is a treasure, but to others, it may be a broken dress. You never know, that dress could’ve told an amazing story about a couple, a family, or a piece of history. Vinter Vintage, C-3A-13, Empire Damansara Soho 1, Jalan PJU 8/8A, Damansara Perdana. Tel: 016-260 1708
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