CARTIER

Harper’s Bazaar (Malaysia) - - The Jewels -

For so long the craft of watch­mak­ing has been one of ticks, tocks, and the grind­ing of gears, but that was only un­til late Septem­ber 2015 at the ‘Watches & Won­ders’ ex­po­si­tion in Hong Kong, when Cartier re­vealed its lat­est col­lec­tion of lux­ury time­pieces.

With more than 1,000 hours of work go­ing into each piece, these mas­ter­fully crafted time­pieces main­tain a level of lux­ury that ap­pears more beau­ti­ful than any act of smoke and mir­rors. “Cartier’s mis­sion is to cre­ate the most de­sir­able pieces,” says Ar­naud Car­rez, Cartier’s in­ter­na­tional mar­ket­ing and com­mu­ni­ca­tion di­rec­tor. “We’ve al­ways put a lot of em­pha­sis on cre­at­ing beau­ti­ful ob­jects which are eter­nal, el­e­gant, and fit very well with each per­son­al­ity.”

While il­lu­sions have al­ways been a source of in­spi­ra­tion at Cartier, it has never been more ev­i­dent than with the new­est ad­di­tion to its her­itage of lux­ury time­pieces – the Cristallin watch. A unique piece with exquisitely cut di­a­monds and rock crys­tal set on a geo­met­ric band, this white gold watch spec­tac­u­larly show­cases the jew­ellery magic in which Cartier so de­voutly be­lieves.

The Inca watch, in­spired by the Inca pyra­mids, is a rep­re­sen­ta­tion of time in sev­eral di­men­sions. Cartier’s play on an­cient ge­om­e­try was re­in­forced by the mould­ing of this time­piece into a stun­ning feat of di­a­monds and onyx.

The Koino­bori Se­cret watch keeps in line with the same con­ceptscon of time and op­ti­cal il­lu­sion, but in a way that’s more sub­tle an­dan ro­man­tic. “It is def­i­nitely one of my favourite watches,” re­veals Car­rez.C “It’s a true style of Cartier, and a great piece for sto­ry­telling.”

This mes­meris­ing col­lec­tion calls upon the no­tion of reeval­u­at­ing itsi sta­tus in the world of high jew­ellery and fine time­pieces.

To­day, Cartier. To­mor­row, the new stan­dard of watch­mak­ing.

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