15 MINUTES WITH... THE O JAMES
Is Hugo Boss Boss The Scent your first fragrance campaign?
Indeed. As an actor, people approach you, and I wanted to make sure that I would only do it with something that felt right and seemed like an easy fit. There’s a darker side to it – the element of seduction, mystery, and these elements which are a little bit different from what we’re used to with Hugo Boss. That was interesting to me.
How would you describe the Hugo Boss man?
Comfortable in his masculinity. Contemporary, but also has a sense of the classic. Confident, with some strength.
What do you think is irresistibly feminine?
I love the difference in size of men and women. Women are very elegant in the way they move. Humour is also very attractive.
What does your grooming regime look like?
I don’t have a beauty regime, but I like a good shave. So, a sharp, clean razor, and a good aftershave.
Hugo Boss Boss The Scent, RM272 ( 50ml) &