T H E C Y L I N D E R E F F EC T
Industry insiders who have remained behind the curtains are also increasingly bursting to the forefront. Armed with all the knowledge and intel they have, they offer a slice of their heaven to viewers who are dying for a piece of that glitz and glamour. Lisa Eldridge, make-up artist to the stars and a fashion show backstage fixture, is a YouTube sensation with more than 200k likes per video, demonstrating easily the looks she has created for celebrities such as Victoria Beckham, as well as for the runways. Her authenticity never runs low despite the fame, which a lot of social media stars have deemed most important.
“The comment that I get time and time again is ‘I trust you. You recommended it and I bought it.’” She continues, “I didn’t start doing videos to make money out of them. To this day, I’ve never made money off YouTube, I’ve never sold advertising, and I’ve never done sponsored videos. I’ve always been cautious about that. I don’t ever want to have to dumb down or be fake.”
Irene Kim’s beauty and fashion palate inspire legions to follow suit