WHO DO YOU LIK E? Th­ese ul­tra­cool girls stand out as some of the most in­flu­en­tial faces on so­cial me­dia. What is their al­lure? Li Ying Lim in­ves­ti­gates.

Harper’s Bazaar (Malaysia) - - BEAUTY BAZAAR -

Times are in­deed a-chang­ing. With so­cial me­dia, we are given a sneak peek into the lives of beau­ti­ful peo­ple. Com­mand­ing a ship of 55.3 mil­lion fol­low­ers on In­sta­gram may seem easy for a su­per­star such as Tay­lor Swift, but when it comes to num­bers and in­flu­ences, th­ese In­sta­girls are mak­ing a huge im­pact with their own life sto­ries – the cap­ti­vat­ing fac­tors be­ing their style, taste, and per­son­al­ity.


Chiara Fer­ragni (@chiara­fer­ragni) started off writ­ing about her own fer­vent in­ter­est in all things fash­ion, food, and travel. Since, she has col­lab­o­rated with ma­jor fash­ion houses, and is now a fash­ion mogul. Irene Kim (@ireneis­good), Korean trans­plant in the US, gave rise to the dip-dye and rain­bow hair trend, and is also in­volved in beauty cam­paigns.

Through their ec­cen­tric, bold styles, th­ese trend­set­ters count as some of the ear­li­est bloomers to have grown along­side the so­cial me­dia boom. From blogs about #hauls and #OOTD, to big­ger things such as fronting mil­lion-dol­lar beauty cam­paigns, the sky is the limit, with their styles ever-evolv­ing.

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