THE R I S E O F THE MODE L S
Social media has also sent some models to superstardom. Cara Delevingne boasts 23.5 million Instagram followers and a staggering 4.3 million on Twitter. The social media queen may have been well-connected to begin with – her sisters are Poppy and Chloe, “It Girls” in their own rights; and her parents are affluent social royalty – but the supermodel has come a long way from being famous for her bold brows.
This momentous push for “real life” girls has also inspired some designers. “The look is about street credibility,” nods Diane Kendal, who worked on the make-up with Alexander Wang’s girls. “We just toned with rosewater and used the Nars moisturiser. We’re putting concealer if there’s any spots and any blemishes, and brushing over eyebrows and filling in when necessary.” At Diane von Furstenberg’s Spring/Summer ’16 show, all the Instagirls were there. “All very glam – and I hate the word glam,” enthuses Tom Pecheux, backstage make-up artist. Forget supermodels. Clearly, the winds are in favour of the Instagirls.
Karlie Kloss continues to branch out from modelling,
creating a strong online presence for herself
Chiara Ferragni travels the world and shoots high quality fashion
spreads for her own website
Alexa Chung channels her witticism and
charm into her social media handles