SMART G I R L S

Harper’s Bazaar (Malaysia) - - BEAUTY BAZAAR -

The power of sus­te­nance lies much fur­ther than a pretty face. Alexa Chung, some­times model and host, other times witty fash­ion cor­re­spon­den­twriter, and most re­cently, fash­ion app Vil­loid co­founder, has a book un­der her belt, a make-up col­lab­o­ra­tion with Eyeko, and Karl Lager­feld to count as a friend. With 2 mil­lion fol­low­ers on In­sta­gram (@chun­galexa) and 1.56 mil­lion on Twit­ter (@alex­a_chung), Chung has a unique ver­sa­til­ity in style – from vin­tage flo­ral to menswear suits – that has in­spired fans, but she is also known for her al­lur­ing cat eyes.

Ap­proach­able and in­spir­ing, yet still preserving an air of mys­te­ri­ous, cap­ti­vat­ing qual­ity – this may very well be the trick. Su­sanna Lau of Style Bub­ble once com­mented: “Ev­ery­thing’s height­ened in fash­ion. A lot of this in­dus­try is a fan­tasy.” And in­deed, as times change, so it would seem that real life is also seep­ing into fan­tasy, and those are some se­ri­ous rose-tinted glasses that we are happy to wear.

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