PRECIOUS THING A super cream celebrates a decade with an exceptional new ingredient. Natasha Kraal previews in Paris.
They say birthdays are good for the soul, but not for the skin. Ten years ago, Chanel changed this very notion with an innovative luxury skincare that made time but a relative concept, no longer expressed on the face. This powerful anti-ageing creation was not only about eradicating the superficial signs of age, but also introducing modern beauty philosophies. Swirled into this now-iconic black-and-gold jar of rose-tinged soufflé was state-of-the-art technology balanced with sensorial experiences; biological research enhanced with pure pleasure ... the science of skincare poised with the art of beauty. Created around a super ingredient, the Vanilla Planifolia from Madagascar, Chanel brought a new dimension to the anachronistic adage “hope in a jar” – for today, women don’t buy into chances; they make intelligent choices. Sublime, adjective: of excellence, grandeur, beauty that inspires. Sublimate, verb: modify into a culturally superior experience. Sublimage, concept: a superior, perceptive, modern beauty. For Chanel, birthdays make for better skin. Its gold standard in skincare, Sublimage, now celebrates ten years of beauty excellence that has evolved from a signature cream into a complete 11-piece collection, and with new scientific breakthroughs along the way. This year’s anniversary is marked with a fresh chapter to its saga – a new generation of the iconic Sublimage La Crème, created on an advanced discovery that pushes it into an even higher realm of skincare science.
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Chanel Sublimage La Crême
Texture Fine, RM1,180 Chanel Sublimage La
Vanilla Planifolia Chanel Sublimage La Crème Texture Suprême, RM1,180