PRE­CIOUS THING A su­per cream cel­e­brates a decade with an ex­cep­tional new in­gre­di­ent. Natasha Kraal pre­views in Paris.

Harper’s Bazaar (Malaysia) - - BEAUTY BAZAAR -

They say birth­days are good for the soul, but not for the skin. Ten years ago, Chanel changed this very no­tion with an in­no­va­tive lux­ury skin­care that made time but a rel­a­tive con­cept, no longer ex­pressed on the face. This pow­er­ful anti-age­ing cre­ation was not only about erad­i­cat­ing the su­per­fi­cial signs of age, but also in­tro­duc­ing mod­ern beauty philoso­phies. Swirled into this now-iconic black-and-gold jar of rose-tinged souf­flé was state-of-the-art tech­nol­ogy bal­anced with sen­so­rial ex­pe­ri­ences; bi­o­log­i­cal re­search en­hanced with pure plea­sure ... the sci­ence of skin­care poised with the art of beauty. Cre­ated around a su­per in­gre­di­ent, the Vanilla Plan­i­fo­lia from Mada­gas­car, Chanel brought a new di­men­sion to the anachro­nis­tic adage “hope in a jar” – for to­day, women don’t buy into chances; they make in­tel­li­gent choices. Sub­lime, ad­jec­tive: of ex­cel­lence, grandeur, beauty that in­spires. Sub­li­mate, verb: mod­ify into a cul­tur­ally su­pe­rior ex­pe­ri­ence. Sublim­age, con­cept: a su­pe­rior, per­cep­tive, mod­ern beauty. For Chanel, birth­days make for bet­ter skin. Its gold stan­dard in skin­care, Sublim­age, now cel­e­brates ten years of beauty ex­cel­lence that has evolved from a sig­na­ture cream into a com­plete 11-piece col­lec­tion, and with new sci­en­tific break­throughs along the way. This year’s an­niver­sary is marked with a fresh chap­ter to its saga – a new gen­er­a­tion of the iconic Sublim­age La Crème, cre­ated on an ad­vanced dis­cov­ery that pushes it into an even higher realm of skin­care sci­ence.

CLICK ! C L I CK !

Chanel Sublim­age La Crême

Tex­ture Fine, RM1,180 Chanel Sublim­age La

Crème, RM1,180

Vanilla Plan­i­fo­lia Chanel Sublim­age La Crème Tex­ture Suprême, RM1,180

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