Harper’s Bazaar (Malaysia) - - BEAUTY BAZAAR -

This year, to mark the an­niver­sary, the new key ac­tive in­gre­di­ent, Éphémères de Plan­i­fo­lia, was founded to sig­nif­i­cantly in­crease the bi­o­log­i­cal syn­the­sis of a cer­tain HS6ST2 en­zyme, with that, the longevity, bioac­tiv­ity, and ef­fec­tive­ness of th­ese life fac­tors.

Ni­cola Fuz­zati, di­rec­tor of the ac­tive in­gre­di­ents re­search depart­ment at Chanel Par­fums Beauté, ded­i­cates his time ex­plor­ing and up­keep­ing Chanel’s pre­cious plants, grown mainly in Mada­gas­car. “The éphémère are pro­duced around the seeds in­side the vanilla pods,” he shares pas­sion­ately. “We dis­cov­ered that they ap­pear and dis­ap­pear for a very short pe­riod, from the end of April to the be­gin­ning of May. That’s what makes them ephemeral ... ”

It took three years of on-site test­ing and lab anal­y­sis to pin­point ex­actly the pe­riod when the mol­e­cules are most con­cen­trated in the éphémère. Early May is the best mo­ment to har­vest th­ese pods, col­lected in bunches to pre­serve its bi­o­log­i­cal po­ten­tial. Time is of the essence, lit­er­ally speak­ing; as soon as they are col­lected, they are sent at the same time for France. “No one else does this. It’s a lo­gis­ti­cal and tech­no­log­i­cal feat,” says Fuz­zati on how the frag­ile mol­e­cules are ex­tracted in a mat­ter of a day.

At Pantin, the green vanilla pods of Mada­gas­car are pro­cessed in a tai­lor-made, brand­new ex­trac­tion process called Chrono-Ex­trac­tion to del­i­cately cap­ture the pre­cious mol­e­cules at the right mo­ment, with­out dam­ag­ing them. “Ev­ery­thing is care­fully cal­i­brated,” says Fuz­zati, where this liq­uid gold is com­bined with the en­riched Plan­i­fo­lia PFA to dou­ble the skin re­gen­er­a­tion power of La Crème for stronger, firmer, sub­lime skin.

But what’s an essence with­out the right emo­tions to present it with? Chanel has re­searched the mil­lion-dol­lar ques­tion of what women want, tak­ing a cog­ni­tive psy­cho­log­i­cal ap­proach com­bined with bi­o­log­i­cal ex­plo­rations to cre­ate the per­fect su­per cream. “This is Chanel’s ‘emo­tional art’, cre­ated to give that mind-body con­nec­tion,” com­pletes Souraud. “Think op­ti­mal skin re­gen­er­a­tion with an au­then­tic glow.” As we know, with age comes wis­dom, and Chanel’s ad­vanced La Crème is truly in­tel­li­gent.

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