“W

Harper’s Bazaar (Malaysia) - - The Beauty -

hat is the next big thing?” is of­ten the hot topic ques­tion in the world of su­per­foods – from quinoas to mil­lets, turmeric to cayenne pep­per, the chase for the ul­ti­mate mir­a­cle to en­hance our health keeps get­ting more in­ter­est­ing and ex­otic. All is well and good for ingest­ing, but what about for top­i­cal use?

Deeply rooted in its New York apothe­cary ori­gins, cult skin­care brand Kiehl’s Since 1851 has al­ways based its chemist-ap­proved for­mu­la­tions on nat­u­ral ac­tives and phar­ma­ceu­ti­cal­grade in­gre­di­ents. For more than 160 years, for­mu­la­tions for skin­care and hair­care have yielded as­tound­ing re­sults. So, when the New York-based skin­care brand an­nounced the de­but of two “nat­u­ral so­lu­tions to pol­lu­tion”, the ex­cite­ment lead­ing up to it was real.

UP IN SMOKES

Dr. Ge­of­frey Ge­nesky, head chemist of Kiehl’s Skin­care Lab­o­ra­tory, rea­soned: “Re­cent re­search re­vealed UV light, in ad­di­tion to pol­lu­tion, can lead to in­creased car­cino­genic po­ten­tial. The study found that the dam­age was higher, putting us at greater risk of skin can­cer.” While sun­screen should al­ways be the foun­da­tion of your skin­care essentials, Kiehl’s has found two for­mu­lae that con­tain three lay­ers of pro­tec­tion to fight against the ef­fects of pol­lu­tion on the skin.

GREEN COCK­TAIL

“The cilantro mask is very in­ter­est­ing be­cause if you want to for­mu­late some­thing in a jar, you want to make sure there is mi­cro­bi­o­log­i­cal pro­tec­tion, yet keep it highly nat­u­ral at the same time. We are proud that we are able to meet that stan­dard,” said Dr. Ge­nesky of the new Kiehl’s Cilantro & Or­ange Ex­tract Pol­lu­tant De­fend­ing Masque.

He con­tin­ued to elab­o­rate on the key

An­other new mask from Kiehl’s also lever­ages upon an age-old su­per­food: the turmeric. Well-known for its medic­i­nal prop­er­ties in Ayurvedic, Chi­nese, and Egyp­tian lore, Kiehl’s saw proven re­sults of brighter skin tone and im­proved skin tex­ture with this ex­tract. Com­bine this pow­er­ful source with the pop­u­lar an­tiox­i­dant, cran­berry seed, and you get a mask that de­liv­ers glow­ing re­sults. A com­bi­na­tion of clay and ex­fo­li­at­ing seeds, the mask can be used nightly to boost the skin’s nat­u­ral translu­cency and glow.

“Given the known ben­e­fits of fa­cial masks, our chemists have been for­mu­lat­ing this ar­chi­tec­ture and com­bin­ing it with in­gre­di­ents from na­ture since the ’70s,” added Cam­mie Can­nella, vice pres­i­dent of Kiehl’s Global Education and Cus­tomer Ex­pe­ri­ence. “Blend­ing sci­ence and na­ture to­gether – that is ex­actly what we think about in ev­ery for­mu­la­tion,” winked Roberta Weiss, se­nior vice pres­i­dent of Kiehl’s Global Mar­ket­ing and Prod­uct De­vel­op­ment. Kiehl’s Cilantro & Or­ange Ex­tract Pol­lu­tant De­fend­ing Masque and Turmeric & Cran­berry Seed En­er­giz­ing Ra­di­ance Masque are avail­able at Kiehl’s Since 1851 stores na­tion­wide.

Kiehl’s Cilantro & Or­ange Ex­tract Pol­lu­tant De­fend­ing

Masque, RM138

Kiehl’s Turmeric & Cran­berry Seed En­er­giz­ing Ra­di­ance Masque, RM138

SPICE TR AIL

Jil San­der Spring/ Sum­mer ’16 Ex­ter­nal stres­sors prove to be no

match for Kiehl’s lat­est masks

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