hat is the next big thing?” is often the hot topic question in the world of superfoods – from quinoas to millets, turmeric to cayenne pepper, the chase for the ultimate miracle to enhance our health keeps getting more interesting and exotic. All is well and good for ingesting, but what about for topical use?
Deeply rooted in its New York apothecary origins, cult skincare brand Kiehl’s Since 1851 has always based its chemist-approved formulations on natural actives and pharmaceuticalgrade ingredients. For more than 160 years, formulations for skincare and haircare have yielded astounding results. So, when the New York-based skincare brand announced the debut of two “natural solutions to pollution”, the excitement leading up to it was real.
UP IN SMOKES
Dr. Geoffrey Genesky, head chemist of Kiehl’s Skincare Laboratory, reasoned: “Recent research revealed UV light, in addition to pollution, can lead to increased carcinogenic potential. The study found that the damage was higher, putting us at greater risk of skin cancer.” While sunscreen should always be the foundation of your skincare essentials, Kiehl’s has found two formulae that contain three layers of protection to fight against the effects of pollution on the skin.
“The cilantro mask is very interesting because if you want to formulate something in a jar, you want to make sure there is microbiological protection, yet keep it highly natural at the same time. We are proud that we are able to meet that standard,” said Dr. Genesky of the new Kiehl’s Cilantro & Orange Extract Pollutant Defending Masque.
He continued to elaborate on the key
Another new mask from Kiehl’s also leverages upon an age-old superfood: the turmeric. Well-known for its medicinal properties in Ayurvedic, Chinese, and Egyptian lore, Kiehl’s saw proven results of brighter skin tone and improved skin texture with this extract. Combine this powerful source with the popular antioxidant, cranberry seed, and you get a mask that delivers glowing results. A combination of clay and exfoliating seeds, the mask can be used nightly to boost the skin’s natural translucency and glow.
“Given the known benefits of facial masks, our chemists have been formulating this architecture and combining it with ingredients from nature since the ’70s,” added Cammie Cannella, vice president of Kiehl’s Global Education and Customer Experience. “Blending science and nature together – that is exactly what we think about in every formulation,” winked Roberta Weiss, senior vice president of Kiehl’s Global Marketing and Product Development. Kiehl’s Cilantro & Orange Extract Pollutant Defending Masque and Turmeric & Cranberry Seed Energizing Radiance Masque are available at Kiehl’s Since 1851 stores nationwide.
Kiehl’s Cilantro & Orange Extract Pollutant Defending
Kiehl’s Turmeric & Cranberry Seed Energizing Radiance Masque, RM138
SPICE TR AIL
Jil Sander Spring/ Summer ’16 External stressors prove to be no
match for Kiehl’s latest masks