R AMBLING GARDENS
BAZAAR picks master perfumer Anne Flipo’s brain for the
inspirations behind The Herb Garden cologne collection. THE EXPERIENCE The Herb Garden was my first project with the brand and a completely new way of working for me. It was so creative and so free. During the first weeks of working together, the Creative Studio sent me a daily surprise ranging from gardening and botanical books to seeds I would plant in my garden. It was a really immersive process and the journey so far has been magical. MULTI-SENSORY JOURNEY Our approach was multi-dimensional at first. We talked about colour and sound, the time of day in the herb garden, the light, and even how the names of each herb sounded. It was a very unusual yet inspiring way to work – one that spoke to all the senses. We visited the Chelsea Physic Garden where we were intrigued by the way the herbs were planted to interweave with one another. PERSONAL INSPIRATION I found myself spending more and more time in my own garden where I grow thyme, sorrel, nasturtium, wild strawberries, parsley, and lavender. Wandering through these plants at different times of the day, I tried to imagine the most original and exciting combinations. Inspiration also came from taste. I tried every single one of the herbs with the team at Jo Malone London; some at 8am in the morning for the freshest, most responsive taste buds.
Anne Flipo and the Jo Malone London team visited the Chelsea Physic Garden for green inspirations