Harper’s Bazaar (Malaysia) - - The Beauty -

BAZAAR picks mas­ter per­fumer Anne Flipo’s brain for the

in­spi­ra­tions be­hind The Herb Gar­den cologne col­lec­tion. THE EX­PE­RI­ENCE The Herb Gar­den was my first pro­ject with the brand and a com­pletely new way of work­ing for me. It was so cre­ative and so free. Dur­ing the first weeks of work­ing to­gether, the Cre­ative Stu­dio sent me a daily sur­prise rang­ing from gar­den­ing and botan­i­cal books to seeds I would plant in my gar­den. It was a re­ally im­mer­sive process and the jour­ney so far has been mag­i­cal. MULTI-SEN­SORY JOUR­NEY Our ap­proach was multi-di­men­sional at first. We talked about colour and sound, the time of day in the herb gar­den, the light, and even how the names of each herb sounded. It was a very un­usual yet in­spir­ing way to work – one that spoke to all the senses. We vis­ited the Chelsea Physic Gar­den where we were in­trigued by the way the herbs were planted to in­ter­weave with one an­other. PER­SONAL IN­SPI­RA­TION I found my­self spend­ing more and more time in my own gar­den where I grow thyme, sor­rel, nas­tur­tium, wild straw­ber­ries, pars­ley, and laven­der. Wan­der­ing through th­ese plants at dif­fer­ent times of the day, I tried to imag­ine the most orig­i­nal and ex­cit­ing com­bi­na­tions. In­spi­ra­tion also came from taste. I tried ev­ery sin­gle one of the herbs with the team at Jo Malone Lon­don; some at 8am in the morn­ing for the fresh­est, most re­spon­sive taste buds.

Anne Flipo and the Jo Malone Lon­don team vis­ited the Chelsea Physic Gar­den for green in­spi­ra­tions

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