THE NEW PONYTAIL
By Eugene Souleiman, global creative director of care and styling for Wella Professionals. “It’s strong but sexy and sensual,” says Souleiman of his relaxed, flipped pony. “This is for a high-end fashion girl who wants something effortless but that makes a clear style statement.”
GET THE LOOK
Brush, then wash. “The key to this look is freshly washed hair,” Souleiman says. But before you start running the water, brush out your hair with a boar-bristle brush, like Mason Pearson’s, to “lightly exfoliate the scalp and get rid of knots and tangles.” You should always brush your hair before showering, not after, he advises: “When the hair is wet, it becomes weaker and more prone to damage.” Souleiman recommends Wella Enrich Volumizing Shampoo, followed by a conditioning mask like Wella Enrich Moisturizing Treatment for Fine to Normal Hair. Squeeze moisture out of hair before applying the mask, then let it sit for five to 10 minutes before you rinse out completely.