ZOE BOIKOU

Harper’s Bazaar (Malaysia) - - Iconic Beauty -

How did your pas­sion for make-up evolve into hav­ing your own make-up brand? There were no brands in Ger­many that would of­fer high-qual­ity brushes at af­ford­able prices, and I felt that I could change the sit­u­a­tion. This was how I started—with make-up brushes, and that was in 2008. At the time, make-up brushes weren’t that well­known as a beauty tool in Ger­many. How are your brushes dif­fer­ent? The qual­ity. There is only one step that in­volves a ma­chine. Other­wise, they are all done by hand. The ma­te­ri­als, the man­u­fac­tur­ing, the tra­di­tional skills im­ple­mented, and the hair we use, are en­sured to be of high qual­ity. We have 60 dif­fer­ent shapes of brushes. How do you choose the types of hair for your brushes? It de­pends on the for­mula the brush will be used with. If you have a liq­uid or com­pact for­mula, you’d want to use the syn­thetic bris­tle that is a lit­tle bit curved—it picks and blends more ef­fort­lessly, and doesn’t ab­sorb too much of the prod­uct. On the other hand, if you’re work­ing with pressed or loose pow­der, you’d work bet­ter with nat­u­ral hair. Why is it that us­ing brushes to ap­ply make-up is bet­ter than us­ing your hands? If you use your hands, you’ll have to clean them be­fore touching your face. With a brush, you can work faster, and if you’re not a make-up artist, you won’t know how to use your fingers, and how fast to work on your prod­uct be­fore it dries out. With a brush, you’re al­ways on the safe side. No­body wants to have harsh lines when ap­ply­ing foundation. What is next in beauty? Cus­tomers will be very ed­u­cated on the in­gre­di­ents, and more in­no­va­tive for­mu­las will be out there. We will prob­a­bly see more prod­ucts that trans­form from gel to liq­uid, or from pow­der to liq­uid. U S T - M Y N N E Zo­eva brushes have gar­nered a cult fol­low­ing that con­tin­ues to grow. Founder Zoe Boikou sits with Li Ying Lim for an ex­clu­sive. S T H U S ’ E O Z V E S A thor­ough cleans­ing is most im­por­tant. I nor­mally use Moon­shot Per­fect Cleans­ing Oil as it gen­tly ex­fo­li­ates the skin. All skin­care rou­tines should be kept to a min­i­mum. If you are us­ing too many prod­ucts at once, it can make your skin tired. While ap­ply­ing it to the face, I gen­tly mas­sage the pres­sure points as it stim­u­lates blood flow and wake the skin up. To fin­ish, I use Mist Essence Moist to help lock in mois­ture. Then, I use Moon­flash Cush­ion as a make-up base be­fore ap­ply­ing any kind of foundation to give the skin a nat­u­ral, beau­ti­ful glow. What eye make-up would you rec­om­mend for sin­gle eye­lids? Neu­tral, matte eye­shad­ows to de­fine the eyes nat­u­rally. Use one or two colours for a so­phis­ti­cated, sim­ple look. When ap­ply­ing eye­liner, ladies with mono­lids need to draw a line start­ing from the out­side cor­ners then wing it out, rather than fill­ing in from the cen­tre of the eye­lids. Fin­ish with mas­cara. Korean girls have such amaz­ing brows—what are your tips? First, use a brow mas­cara that tints the brows the same colour as your hair colour. Then, fill in the gaps with a pen­cil us­ing short strokes, fol­low­ing the nat­u­ral hair di­rec­tion. For a more mod­ern and so­phis­ti­cated look, keep the brows longer than the width of eyes.

Zoe Boikou

Zo­eva Nat­u­rally Yours Eye­shadow Pal­ette, RM134

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