How did your passion for make-up evolve into having your own make-up brand? There were no brands in Germany that would offer high-quality brushes at affordable prices, and I felt that I could change the situation. This was how I started—with make-up brushes, and that was in 2008. At the time, make-up brushes weren’t that wellknown as a beauty tool in Germany. How are your brushes different? The quality. There is only one step that involves a machine. Otherwise, they are all done by hand. The materials, the manufacturing, the traditional skills implemented, and the hair we use, are ensured to be of high quality. We have 60 different shapes of brushes. How do you choose the types of hair for your brushes? It depends on the formula the brush will be used with. If you have a liquid or compact formula, you’d want to use the synthetic bristle that is a little bit curved—it picks and blends more effortlessly, and doesn’t absorb too much of the product. On the other hand, if you’re working with pressed or loose powder, you’d work better with natural hair. Why is it that using brushes to apply make-up is better than using your hands? If you use your hands, you’ll have to clean them before touching your face. With a brush, you can work faster, and if you’re not a make-up artist, you won’t know how to use your fingers, and how fast to work on your product before it dries out. With a brush, you’re always on the safe side. Nobody wants to have harsh lines when applying foundation. What is next in beauty? Customers will be very educated on the ingredients, and more innovative formulas will be out there. We will probably see more products that transform from gel to liquid, or from powder to liquid. U S T - M Y N N E Zoeva brushes have garnered a cult following that continues to grow. Founder Zoe Boikou sits with Li Ying Lim for an exclusive. S T H U S ’ E O Z V E S A thorough cleansing is most important. I normally use Moonshot Perfect Cleansing Oil as it gently exfoliates the skin. All skincare routines should be kept to a minimum. If you are using too many products at once, it can make your skin tired. While applying it to the face, I gently massage the pressure points as it stimulates blood flow and wake the skin up. To finish, I use Mist Essence Moist to help lock in moisture. Then, I use Moonflash Cushion as a make-up base before applying any kind of foundation to give the skin a natural, beautiful glow. What eye make-up would you recommend for single eyelids? Neutral, matte eyeshadows to define the eyes naturally. Use one or two colours for a sophisticated, simple look. When applying eyeliner, ladies with monolids need to draw a line starting from the outside corners then wing it out, rather than filling in from the centre of the eyelids. Finish with mascara. Korean girls have such amazing brows—what are your tips? First, use a brow mascara that tints the brows the same colour as your hair colour. Then, fill in the gaps with a pencil using short strokes, following the natural hair direction. For a more modern and sophisticated look, keep the brows longer than the width of eyes.
Zoeva Naturally Yours Eyeshadow Palette, RM134