the population at large grows more socially conscious, more customers steadily choose to engage with the stories brands choose to tell, and do so via their products. By aligning themselves with artists whose values are prominent in their work, they can show their stance without having to scream it. There is a certain expectation in art to engage politically; far more so than in fashion. So when the two meet, the weight of meaning is distributed across mediums.
These collaborations often produce unique products that are ceaselessly hailed “fashion as art”. It is also difficult to deny the well of emotions that come with watching les petites mains work tirelessly on haute couture pieces. And isn’t inciting an emotional response a prerequisite of art?
Fashion and art collaborations have become so commonplace all across the markets that the sheer volume may feel a bit disingenuous. It has become yet another aspect of the fashion status quo, but it is clear in its efficiency of communicating ideas. And in the face of cynicism, the exchange of ideas should always be something to celebrate.