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Harper’s Bazaar (Malaysia) - - Harper's Bazaar Art -

the pop­u­la­tion at large grows more so­cially con­scious, more cus­tomers steadily choose to en­gage with the sto­ries brands choose to tell, and do so via their prod­ucts. By align­ing them­selves with artists whose val­ues are prom­i­nent in their work, they can show their stance with­out hav­ing to scream it. There is a cer­tain ex­pec­ta­tion in art to en­gage po­lit­i­cally; far more so than in fash­ion. So when the two meet, the weight of mean­ing is dis­trib­uted across medi­ums.

These col­lab­o­ra­tions of­ten pro­duce unique prod­ucts that are cease­lessly hailed “fash­ion as art”. It is also dif­fi­cult to deny the well of emo­tions that come with watch­ing les pe­tites mains work tire­lessly on haute cou­ture pieces. And isn’t in­cit­ing an emo­tional re­sponse a pre­req­ui­site of art?

Fash­ion and art col­lab­o­ra­tions have be­come so com­mon­place all across the mar­kets that the sheer vol­ume may feel a bit disin­gen­u­ous. It has be­come yet an­other as­pect of the fash­ion sta­tus quo, but it is clear in its ef­fi­ciency of com­mu­ni­cat­ing ideas. And in the face of cyn­i­cism, the ex­change of ideas should al­ways be some­thing to cel­e­brate.

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