SU­PER­MOD­ELS AT PLAY

Harper’s Bazaar (Malaysia) - - Beauty -

All eyes were on Diane von Fursten­berg last New York Fash­ion Week at her studio space head­quar­ters in the Meat­pack­ing Dis­trict. Amid a staged se­ries of 1970s-es­que scenes, mod­els the likes of Kar­lie Kloss, Gigi Ha­did, and Lily Aldridge pa­raded on el­e­vated plat­forms, and did ev­ery­thing from ap­ply­ing each other’s make-up to pre­tend­ing to party in a makeshift Studio 54—all be­fore a thou­sand iPhone screens. This in­ter­ac­tive ex­pe­ri­ence was just an­other change the de­signer had made, in­clud­ing mak­ing some items avail­able im­me­di­ately af­ter the show, and en­list­ing Bos­ton Con­sult­ing Group to el­e­vate the brand. As the so­cial me­dia stars were whisked away in a conga line, one on­looker joked, “This will break the in­ter­net.”

Irina Shayk and Kar­lie Kloss jok­ing around on set for Diane von Fursten­berg Au­tumn/Win­ter ’16

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