TR ADITION AND IN­NO­VA­TION

Harper’s Bazaar (Malaysia) - - The News -

Steeped in the tra­di­tions of Ital­ian crafts­man­ship, the duo be­gan by cre­at­ing ar­ti­sanal leather goods us­ing their very own braid­ing tech­nique, known as In­trec­ciato. His­tor­i­cally, the Veneto re­gion spe­cialised in cloth­ing pro­duc­tion, and at that time, Bot­tega Veneta was pre­dom­i­nantly a ready-to-wear fash­ion com­pany that had not yet ven­tured into the ac­ces­sories mar­ket.

When it be­gan man­u­fac­tur­ing, the sewing machines in the work­shops were all geared to work only with fab­rics. In or­der to craft leather goods, ar­ti­sans used the soft­est of leathers that were com­pat­i­ble with their sewing machines. How­ever, the leather proved to be too fee­ble. As a so­lu­tion, the rev­o­lu­tion­ary duo fash­ioned a new tech­nique by weav­ing the leather to make the ma­te­rial stronger and more durable.

The In­trec­ciato was the start­ing point for Bot­tega Veneta’s evo­lu­tion, and con­tin­ues to be one of the most recog­nis­able el­e­ments of the brand.

This Oc­to­ber, Bot­tega Veneta will launch Kuala Lumpur’s very own Cus­tomiza­tion Ate­lier

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