SAVE OUR STRANDS

Fact: pol­lu­tion dam­ages your skin as well as your hair. While it takes more than one to change the world, you can take your strands into your own hands.

Herworld (Malaysia) - - CONTENTS - AVEDA

Pro­tect your hair from pol­lu­tion and the el­e­ments.

There’s a limit to what your hair can with­stand. Hot styling tools, chem­i­cal treat­ments, and en­vi­ron­men­tal pol­lu­tion all af­fect its con­di­tion. We’re dili­gent in pro­tect­ing our skin, but the hair’s of­ten ne­glected and ex­posed to dam­age.

UV RAYS

Free rad­i­cals from sun ex­po­sure are the chief cul­prits of dam­aged hair. They pre­vent mois­ture and pro­tein from get­ting into the strands, re­sult­ing in very weak hair that is sen­si­tive and prone to break­age. Strands not only look dull, but also dry and stiff. And un­like the skin, which re­pairs it­self when dam­aged, your hair will con­tinue to be in a weak­ened con­di­tion un­til you treat it. Min­imise di­rect con­tact with sun­light by ty­ing your hair up in a bun or wear­ing a hat. Treat­ing strands with a weekly hair mask, as well as a strength­en­ing sham­poo and con­di­tioner, helps too.

POL­LU­TION PAR­TI­CLES

No mat­ter which part of the city, the mo­ment you head out the door, dust and dirt that’s float­ing in the air will latch onto your hair. These tiny par­ti­cles – largely in­vis­i­ble to the eye – are es­pe­cially at­tracted to styled hair. This is be­cause when your hair is lay­ered with mul­ti­ple prod­ucts, it be­comes sticky and heavy, mak­ing it a mag­net to these par­ti­cles. Avoid heavy styling prod­ucts such as waxes, sprays, and paste. Pick light­weight op­tions in­stead – bet­ter yet if they strengthen hair fi­bres and mois­turise in­ten­sively.

WIND

Any gust of air will whip your hair into a tan­gled mess. When weak and dry hair is forced into dif­fer­ent di­rec­tions, they may break from the stress. How­ever, smooth and hy­drated hair bends with the flow, min­imis­ing fric­tion and thus break­age. Build tougher strands with hair-strength­en­ing prod­ucts, and amp up the hy­dra­tion with hair oils. They’ll make your hair shiny, smooth, and easy to de­tan­gle and style.

Hair Shake Fin­ish­ing Tex­ter­izer Spray, RM65

Sch­warzkopf Pro­fes­sional BC Oil Mir­a­cle Rose Oil, RM105

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