C o n n e c t i n g c u l t u re s
In a bid to connect generations and communities through the celebration of heritage and culture, Samsung Malaysia Electronics introduced a citizenship initiative called ‘Culture.Connect’. Part of the roll out of Culture. Connect featured the introduction of a location-based augmented reality application called ‘Culture Explorer’, which allows smartphone users to gain more knowledge about Malaysia’s heritage. The app functions as a virtual tour guide which encourages the exploration of notable landmarks. It is available for download on the Google Play Store now.