C o n n e c t i n g c u l t u re s

Home & Decor (Malaysia) - - Now -

In a bid to con­nect gen­er­a­tions and com­mu­ni­ties through the cel­e­bra­tion of her­itage and cul­ture, Sam­sung Malaysia Elec­tron­ics in­tro­duced a cit­i­zen­ship ini­tia­tive called ‘Cul­ture.Con­nect’. Part of the roll out of Cul­ture. Con­nect fea­tured the in­tro­duc­tion of a lo­ca­tion-based aug­mented re­al­ity ap­pli­ca­tion called ‘Cul­ture Ex­plorer’, which al­lows smart­phone users to gain more knowl­edge about Malaysia’s her­itage. The app func­tions as a vir­tual tour guide which en­cour­ages the ex­plo­ration of no­table land­marks. It is avail­able for download on the Google Play Store now.

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