A WELLCURATED ATELIER
Visually arresting from the outside in, Armani/ Casa welcomes guests into an interior that reflects the brand’s identity, with their iconic warm and soft colour palette, and platinum. The four-storey building is home to products that are characterised by both originality and the combination of highlyskilled techniques and materials such as the MORFEO bed, the MADISON sofa, and the MUSA bookshelf.
The atelier features varying collections, from the newest releases to ever-expanding collections. The products feature both new and reinterpreted classics like the Logo lamp, the Elevante screen, the Jazz bar cabinet, and the new Matrix rendition, all incorporated within the space by the man himself: Giorgio. With his critical eye, the designer looked into the minute details in creating the ambiance, which is aimed at showing patrons an experience that stays true to the light and airy Armani/Casa style.
Double screens of platinum metal mesh stylishly separate the space into different settings, utilising large decorative panels of printed transparent acetate. Each panel reflects the patterns of various collections and graphic details of rugs, textiles, and wallpaper. This, coupled up with the soaring ceiling, gives the showroom a sense of spaciousness.
To manoeuvre from one floor to the next, shoppers can easily get to the basement or any of the four floors using the sculpted, cleaned-lined staircase. The structure is made of gorgeous pale oak which is further adorned with a material that produces a mother-of-pearl effect underneath.
The four-storey showroom is designed to create a movement flow for the perfect shopping experience. Patrons work their way up, starting with home necessities in the basement which range from kitchen and bathroom accessories, to relevant wall and floor coverings, as well as textiles.
The first floor greets avid collectors with exclusive limited editions, and iconic and beautiful pieces from Armani/Casa’s permanent collections. The mezzanine floor houses wallpaper and fabrics for complementing these limited editions; here, the space overlooks the ground floor, where the latest range of furniture, lamps, upholstered pieces, and various other accessories are laid out.
While Armani/Casa is full of heritage, the simple contours of their designs, combined with their contemporary tweaks featuring the materials of today, ensure the brand remains relevant in an increasingly competitive market. The proof is in the pudding: the designs speak for themselves, and oh, how they’re loved.
FROM BOTTOM LEFT TO RIGHT Musa, Morfeo, and Mondrian.