LG’s Curve-acious Vic­tory

Curved OLED TV be­stowed with EISA 2013 In­no­va­tive De­sign award

HWM (Malaysia) - - TRENDS -

While it comes as no sur­prise, LG Elec­tron­ics (LG) was be­stowed the award for In­no­va­tive De­sign dur­ing the Euro­pean Imag­ing and Sound As­so­ci­a­tion (EISA) Awards. The award was given to the com­pany for their curved OLED TV.

Fea­tur­ing a gen­tly curved, IMAX-like screen, LG’s rev­o­lu­tion­ary er­gonom­i­cally curved OLED TV is ground­break­ing. It pro­duces a more im­mer­sive view­ing ex­pe­ri­ence. Fur­ther, the el­e­gant ul­tra-thin TV owes its ex­cep­tional aes­thet­ics to the properties of OLED tech­nol­ogy. LG’s pro­pri­etary WRGB OLED pro­duces the most life­like col­ors and an in­fi­nite con­trast ra­tio, guar­an­tee­ing pic­ture qual­ity that is be­yond imag­i­na­tion.

“It’s al­ways an honor to be rec­og­nized by an as­so­ci­a­tion as well re­garded as EISA,” said Havis Kwon, pres­i­dent and CEO of the LG Home En­ter­tain­ment Com­pany. “This award is an ac­knowl­edg­ment of LG’s suc­cess in bring­ing in­no­va­tive de­signs and tech­nolo­gies into the homes of to­day’s dis­cern­ing con­sumers.”

First un­veiled at the 2013 Con­sumer Elec­tron­ics Show (CES), LG’s curved OLED TV con­tin­ues to garner in­dus­try ac­co­lades. Ear­lier this year, the ground­break­ing TV re­ceived the pres­ti­gious red dot: Best of the Best award along with pic­ture qual­ity cer­ti­fi­ca­tions from in­ter­na­tional prod­uct test­ing bod­ies; TUV Rhein­land, In­tertek and VDE.

In­ter­na­tion­ally re­spected, the EISA Awards rec­og­nize the very best the con­sumer elec­tron­ics in­dus­try has to of­fer. Se­lected by 50 au­dio and video mag­a­zines from across 19 Euro­pean coun­tries, the win­ning prod­ucts are as­sessed in terms of de­sign, tech­nol­ogy and in­no­va­tion.

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