The Xpe­ria Z Ul­tra comes in two col­ors - white and black - and retails at RM2,299 for the HSDPA ver­sion

HWM (Malaysia) - - SCENE -

“We are very ex­cited to bring Xpe­ria Z Ul­tra into Malaysia, just over a month af­ter its global an­nounce­ment,” said Smith. “This de­vice is spe­cially de­signed for Asian con­sumers who are look­ing for a pre­mium smart­phone that of­fers an ex­tra­or­di­nary view­ing ex­pe­ri­ence in a com­plete en­ter­tain­ment de­vice. It is also for con­sumers who en­joy Sony en­ter­tain­ment and want a fully in­te­grated mo­bile ex­pe­ri­ence.”

Equipped with the TRI­LU­MI­NOS Dis­play for mo­bile and Sony’s X Re­al­ity for mo­bile pic­ture engine, the Xpe­ria Z Ul­tra is able to op­ti­mally re­pro­duce pat­terns, out­lines and color com­po­si­tions for a more im­mer­sive view­ing ex­pe­ri­ence. This su­per re­spon­sive screen also comes with hand­writ­ing recog­ni­tion, which is com­pat­i­ble with any pen­cil, sty­lus or pen, so users can write notes or do sketches, as and when.

The most im­pres­sive fea­ture of the Xpe­ria Z Ul­tra, how­ever, is the Qual­comm Snap­dragon 800 pro­ces­sor with HD voice, which works in tan­dem with Sony’s ClearAu­dio+ mode and Xloud loud­ness en­hance­ment to de­liver ex­cep­tional speed and per­for­mance, as well as un­sur­passed voice and au­dio qual­ity. With Bat­tery STAMINA Mode, the phone’s standby time is also im­proved by four times or more, as the smart­phone rec­og­nizes when the dis­play is not used and au­to­mat­i­cally turns off un­nec­es­sary func­tions, while keep­ing im­por­tant no­ti­fi­ca­tions. This gives in­dus­try-lead­ing bat­tery per­for­mance, of­fer­ing users a seam­less con­nected en­ter­tain­ment ex­pe­ri­ence at all times.

Mea­sur­ing only 6.5mm thin, the Xpe­ria Z Ul­tra fea­tures Sony’s el­e­gant crafts­man­ship and dura­bil­ity. Fea­tur­ing an im­pres­sive rat­ing of IP55 and IP58 for re­sis­tance to dust and wa­ter, this smart­phone is water­proof and can be taken with users every­where. Cam­era-wise, the smart­phone comes with an Ex­mor RS for mo­bile, which en­ables HDR and noise re­duc­tion when needed, so users will con­tinue to take stun­ning im­ages even in the most chal­leng­ing light con­di­tions.

Sup­port­ing the Xpe­ria Z Ul­tra are two pe­riph­er­als, in­clud­ing a dy­namic Smart Blue­tooth Hand­set that pro­vides easy hands-free call han­dling with a sin­gle press, as well as a mul­ti­func­tional Smart­Watch 2 SW2 that keeps track of ev­ery­thing, so you can keep the phone in your bag. Avail­able now in stores, the Xpe­ria Z Ul­tra comes in a choice of black or white at a rec­om­mended re­tail price of RM2,299 for the HSDPA ver­sion.

This event re­port can also be found on hard­warezone.com.my at http://bit.ly/126KWm2

Cheong Wah Tong, Head of Mar­ket, Sony Mo­bile Com­mu­ni­ca­tions Malaysia (left) and Ja­son Smith, Di­rec­tor of Mar­ket­ing for South­east Asia & Ocea­nia, Sony Mo­bile Com­mu­ni­ca­tions (right) dur­ing the launch cer­e­mony for the Xpe­ria Z Ul­tra

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