Kaspersky Lab Previews Internet Security 2014
International megastar and brand ambassador, Jay Chou also in attendance
Last month, Kaspersky Lab invited guests to preview their upcoming flagship products, Kaspersky Internet Security 2014 (KIS 2014) and Kasperksy Anti-Virus 2014 (KAV 2014).
To address the constantly changing cyber threat landscape, the new Kaspersky Lab flagship products are integrated with new features such as ZETA Shield technology and Trusted Application Mode, an Anti-blocker functionality. The products are currently undergoing their final rounds of beta testing at the time of writing.
Harry Cheung, Managing Director, APAC, Kaspersky Lab, said that they have forged a solid number of partnerships with many global companies that share common values to develop a strategic platform in addressing cyber security issues while strengthening their position as a leader in security solutions.
Also attending the event was Jay Chou, international megastar and Kaspersky Lab Brand Ambassador for Asia Pacific who drew in crowds of cheering fans as well.
“As one of the loyal customers of Kaspersky Lab’s products, I’m very glad to become its spokesperson, as digital security is an issue for me and for my fans. Malware isn’t just disruptive to the online experience, it can lead to loss of confidential information and to financial losses as well. I hope that through my partnership with Kaspersky Lab, I can make more people aware of the urgent need to protect themselves online,” said Jay Chou.
Besides that, Mr. Len from Tech Titan Sdn Bhd was also on hand to launch their new Tech Titan Data Force 1, a USB Ciphering and anti-virus dongle that will be using Kaspersky Internet Security 2014.
This event report can also be found on hardwarezone.com.my at http://bit.ly/196suj0
(Left to right) Mr. Jimmy Fong, Channel Sales Director SEA Kaspersky Lab; Ms. Elis Chung, Marketing Director, Kaspersky Lab, APAC; Jay Chou, Taiwanese Artist; and Mr. Len, Managing Director, Techlane Resources Sdn Bhd