Kasper­sky Lab Pre­views In­ter­net Se­cu­rity 2014

In­ter­na­tional megas­tar and brand ambassador, Jay Chou also in at­ten­dance

HWM (Malaysia) - - SCENE -

Last month, Kasper­sky Lab in­vited guests to preview their up­com­ing flag­ship prod­ucts, Kasper­sky In­ter­net Se­cu­rity 2014 (KIS 2014) and Kasperksy Anti-Virus 2014 (KAV 2014).

To ad­dress the con­stantly chang­ing cyber threat land­scape, the new Kasper­sky Lab flag­ship prod­ucts are in­te­grated with new fea­tures such as ZETA Shield tech­nol­ogy and Trusted Ap­pli­ca­tion Mode, an Anti-blocker func­tion­al­ity. The prod­ucts are cur­rently un­der­go­ing their fi­nal rounds of beta test­ing at the time of writ­ing.

Harry Che­ung, Man­ag­ing Di­rec­tor, APAC, Kasper­sky Lab, said that they have forged a solid num­ber of part­ner­ships with many global com­pa­nies that share com­mon val­ues to de­velop a strate­gic plat­form in ad­dress­ing cyber se­cu­rity is­sues while strength­en­ing their po­si­tion as a leader in se­cu­rity so­lu­tions.

Also at­tend­ing the event was Jay Chou, in­ter­na­tional megas­tar and Kasper­sky Lab Brand Ambassador for Asia Pa­cific who drew in crowds of cheer­ing fans as well.

“As one of the loyal cus­tomers of Kasper­sky Lab’s prod­ucts, I’m very glad to be­come its spokesper­son, as dig­i­tal se­cu­rity is an is­sue for me and for my fans. Mal­ware isn’t just dis­rup­tive to the on­line ex­pe­ri­ence, it can lead to loss of con­fi­den­tial in­for­ma­tion and to fi­nan­cial losses as well. I hope that through my part­ner­ship with Kasper­sky Lab, I can make more peo­ple aware of the ur­gent need to pro­tect them­selves on­line,” said Jay Chou.

Be­sides that, Mr. Len from Tech Ti­tan Sdn Bhd was also on hand to launch their new Tech Ti­tan Data Force 1, a USB Cipher­ing and anti-virus don­gle that will be us­ing Kasper­sky In­ter­net Se­cu­rity 2014.

This event re­port can also be found on hard­warezone.com.my at http://bit.ly/196suj0

(Left to right) Mr. Jimmy Fong, Chan­nel Sales Di­rec­tor SEA Kasper­sky Lab; Ms. Elis Chung, Mar­ket­ing Di­rec­tor, Kasper­sky Lab, APAC; Jay Chou, Tai­wanese Artist; and Mr. Len, Man­ag­ing Di­rec­tor, Tech­lane Re­sources Sdn Bhd

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