An Ul­tra Un­veil­ing

LG show­cases Ul­tra HD TVs

HWM (Malaysia) - - SCENE -

Sony isn’t the only one re­leas­ing more af­ford­able Ul­tra HD TVs (also known as 4K TVs). Last month, LG Elec­tron­ics held an event at the Pav­il­ion KL, where they show­cased their new LA9700 se­ries of Ul­tra HD TVs. Th­ese two TVs come in two dif­fer­ent sizes, 55” and 65” and are equipped with LG’s Tru-UL­TRA HD Engine that also up­scales any video for­mat into near-Ul­tra HD pic­ture qual­ity.

Apart from hav­ing a pow­er­ful im­age engine, the two new TVs em­ploy the use of Nano Full LED, LG’s back­light­ing tech­nol­ogy. This re­sults in en­hanced il­lu­mi­na­tion and bet­ter con­trast, as well as con­sis­tent bright­ness across the en­tire screen. To fur­ther pro­vide a bet­ter view­ing ex­pe­ri­ence, LG made use of IPS (In-Plane Switch­ing) tech­nol­ogy that of­fers bet­ter color gamut and a wider view­ing an­gle.

The list of fea­tures doesn’t stop there. Both th­ese TVs also come with in­te­grated 4.1-chan­nel speak­ers that are ca­pa­ble of pump­ing out 50W of sound. They are also equipped with pow­er­ful Smart TV func­tion­al­ity and ad­di­tional con­nec­tiv­ity op­tions such as WiDi and Mira­cast.

This event re­port can also be found on hard­ at

H K Kwon, Man­ag­ing Di­rec­tor, LG Elec­tron­ics (M) de­liv­er­ing the open­ing speech at the event (Left to right) Joanne Foo, Gen­eral Man­ager, Mar­ket­ing, LG Elec­tron­ics (M); H K Kwon and Justin Seng, Man­ager, HE Prod­uct Mar­ket­ing Depart­ment; in front of the flag­ship 84” LG UDTV

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