Ex­pand­ing the Li­brary

Cel­com part­ners with Huawei for more dig­i­tal con­tent

HWM (Malaysia) - - TELEPORT -

Cel­com Ax­i­ata Ber­had, one of Malaysia’s lead­ing telecom­mu­ni­ca­tions providers, has en­tered a part­ner­ship with Huawei, which will see the lat­ter ex­pand­ing the for­mer’s con­tent li­brary with more in­ter­na­tional con­tent. Un­der the terms of the agree­ment, Huawei will re­cruit more dig­i­tal con­tent part­ners into Cel­com’s pool, al­low­ing its sub­scribers to en­joy a larger va­ri­ety of world-class mo­bile con­tent from Huawei’s large net­work of part­ners in China, In­done­sia and Latin Amer­ica.

“We are proud to part­ner with Huawei, a global leader with a wealth of knowl­edge and de­liv­ery ex­pe­ri­ence, to po­si­tion Cel­com as the Dig­i­tal Ter­ri­tory Leader in Malaysia,” said Dato’ Sri Shaz­a­lli Ramly, Chief Ex­ec­u­tive Of­fi­cer of Cel­com Ax­i­ata Ber­had. “We see dig­i­tal ser­vices as a key driver of growth for the com­pany and the Ax­i­ata Group in line with roadmaps set out by Ax­i­ata and im­ple­mented by our re­gional coun­ter­parts. As one of the key steps in this di­rec­tion, this part­ner­ship will com­ple­ment our ex­pand­ing range of new me­dia, dig­i­tal life­style prod­ucts and in­ter­ac­tive ser­vices in­clud­ing some truly ground­break­ing of­fer­ings for our cus­tomers that we will be un­veil­ing very soon.”

The agree­ment was cer­e­mo­ni­ally signed by Dato’ Sri Shaz­a­lli and Dr. Che Hai Ping, Chief Tech­nol­ogy Of­fi­cer and Vice Pres­i­dent - Car­rier Soft­ware & Core Net­work, Huawei, and will see Huawei ap­pointed as Cel­com’s dig­i­tal ser­vice busi­ness op­er­a­tion part­ner for the ma­jor­ity of its dig­i­tal con­tent providers, con­sol­i­dat­ing busi­ness and ser­vice op­er­a­tions while sup­port­ing them with de­vel­op­ment and com­mer­cial­iza­tion tools.

Sub­se­quently, Cel­com’s new wave of dig­i­tal cus­tomer of­fer­ings will fall un­der Party Box, its brand new con­tent store for mo­bile de­vices. Party Box en­ables users to ac­cess down­load­able con­tent from Cel­com’s ex­ter­nal part­ners in­clud­ing mo­bile apps, games, mu­sic, videos and more; all in one place.

This event re­port can also be found on hard­warezone.com.my at http://bit.ly/1d9l3IF

(Left to right) Mr. Afizu­lazha Ab­dul­lah, Chief Dig­i­tal Ser­vices Of­fi­cer of Cel­com Ax­i­ata Ber­had; Dato’ Sri Shaz­a­lli Ramly, CEO of Cel­com Ax­i­ata Ber­had; Dr. Che Hai Ping, Chief Tech­nol­ogy Of­fi­cer and Vice Pres­i­dent of Huawei Tech­nolo­gies; and Mr. Mike Wang Hui, Chief Ex­ec­u­tive Of­fi­cer of Huawei Tech­nolo­gies (Malaysia) Sdn Bhd show­ing-off the logo of Cel­com’s brand new Party Box

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