Expanding the Library
Celcom partners with Huawei for more digital content
Celcom Axiata Berhad, one of Malaysia’s leading telecommunications providers, has entered a partnership with Huawei, which will see the latter expanding the former’s content library with more international content. Under the terms of the agreement, Huawei will recruit more digital content partners into Celcom’s pool, allowing its subscribers to enjoy a larger variety of world-class mobile content from Huawei’s large network of partners in China, Indonesia and Latin America.
“We are proud to partner with Huawei, a global leader with a wealth of knowledge and delivery experience, to position Celcom as the Digital Territory Leader in Malaysia,” said Dato’ Sri Shazalli Ramly, Chief Executive Officer of Celcom Axiata Berhad. “We see digital services as a key driver of growth for the company and the Axiata Group in line with roadmaps set out by Axiata and implemented by our regional counterparts. As one of the key steps in this direction, this partnership will complement our expanding range of new media, digital lifestyle products and interactive services including some truly groundbreaking offerings for our customers that we will be unveiling very soon.”
The agreement was ceremonially signed by Dato’ Sri Shazalli and Dr. Che Hai Ping, Chief Technology Officer and Vice President - Carrier Software & Core Network, Huawei, and will see Huawei appointed as Celcom’s digital service business operation partner for the majority of its digital content providers, consolidating business and service operations while supporting them with development and commercialization tools.
Subsequently, Celcom’s new wave of digital customer offerings will fall under Party Box, its brand new content store for mobile devices. Party Box enables users to access downloadable content from Celcom’s external partners including mobile apps, games, music, videos and more; all in one place.
This event report can also be found on hardwarezone.com.my at http://bit.ly/1d9l3IF
(Left to right) Mr. Afizulazha Abdullah, Chief Digital Services Officer of Celcom Axiata Berhad; Dato’ Sri Shazalli Ramly, CEO of Celcom Axiata Berhad; Dr. Che Hai Ping, Chief Technology Officer and Vice President of Huawei Technologies; and Mr. Mike Wang Hui, Chief Executive Officer of Huawei Technologies (Malaysia) Sdn Bhd showing-off the logo of Celcom’s brand new Party Box