The Big­ger Screen

HWM (Malaysia) - - DESIGN & FEATURES -

A ma­jor trend in the smart­phone space for the past few years has been “the big­ger, the bet­ter”. It be­gan as a mar­ket strat­egy for An­droid ven­dors to dif­fer­en­ti­ate their de­vices from the Ap­ple iPhones then.

In 2010, Google re­leased its first flag­ship smart­phone, the Nexus One, which was man­u­fac­tured by HTC. The Nexus One has a 3.7-inch dis­play, which is just a tad big­ger than the 3.5-inch Ap­ple iPhone. Samsung’s first GALAXY S smart­phone came with a larger 4-inch dis­play.

As con­sumer pref­er­ences and be­hav­iour changed from us­ing the phones for com­mu­ni­ca­tions to con­sum­ing mul­ti­me­dia con­tent, phone ven­dors had to ad­dress the de­mand for big­ger and bet­ter dis­plays.

Cur­rently, the Sony Xpe­ria Z Ul­tra has the big­gest dis­play on a smart­phone at 6.44 inches, which is fol­lowed closely be­hind the 6.3-inch Samsung GALAXY Mega with LTE and 6.1-inch Huawei As­cend Mate. Sev­eral An­droid flag­ship phones that are re­leased ear­lier this year come with 5-inch dis­plays. Ap­ple also in­creased the dis­play size to 4 inches on the iPhone 5.

How­ever, the trend started to re­verse re­cently when phone mak­ers such as HTC and Samsung un­veiled mini vari­ants of their flag­ship de­vices. A ma­jor fac­tor is due to the smart­phone growth slow­ing down in de­vel­oped mar­kets while emerg­ing mar­kets are tipped as the fu­ture growth cat­a­lysts.

Price fac­tor plays an im­por­tant role; large and high res­o­lu­tion dis­play panels can in­crease the price of smart­phones, and this does not bode well with the bud­get­con­scious con­sumers in th­ese mar­kets.

With dis­play sizes on smart­phones inch­ing closer to the ex­treme, it is ex­pected that dis­play-size growth will even­tu­ally level off.

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