Car­ing For Your Eyes

BenQ Helps Com­bat Eye Prob­lems with New Range of Flicker-free Mon­i­tors

HWM (Malaysia) - - THINK - BY BRYAN CHAN

For a large ma­jor­ity of peo­ple, a sig­nif­i­cant amount of time is spent star­ing at a PC mon­i­tor, which leads to CVS (Com­puter Vi­sion Syn­drome). We spoke to Chaw Foo Hong, Se­nior Man­ager, BenQ Ser­vice & Mar­ket­ing (M) Sdn Bhd, and Mur­phy Chan, Pres­i­dent of the As­so­ci­a­tion of Malaysian Op­tometrists (AMO), about BenQ’s Flicker-free mon­i­tors and CVS.

HWM: Last year, BenQ un­veiled a range of mon­i­tors that help to com­bat CVS. Could you share with us the rea­son be­hind this?

Chaw Foo Hong: BenQ has al­ways strived to meet the de­mands of our users. Our range of dis­plays that fea­ture Flicker-free tech­nol­ogy were de­vel­oped to help white col­lar work­ers who suf­fer from CVS. We are com­mit­ted to com­bat­ting CVS, which is why we have launched the EW2440L, which comes with more Eye-care fea­tures, in­clud­ing Flick­er­free tech­nol­ogy and Low Blue Light Modes. We will also launch more Eye-care mon­i­tors into the Malaysian mar­ket in 2014.

Mur­phy Chan: CVS af­fects ap­prox­i­mately 60 per­cent of the world­wide pop­u­la­tion. Symp­toms in­clude eye­strain, pho­to­pho­bia, blurred vi­sion and dry eyes, among oth­ers. It is caused by star­ing too long at dif­fer­ent types of dis­plays, be it smart­phones, PCs, or even TVs. As a rep­re­sen­ta­tive of the AMO, we’re glad to be work­ing with BenQ to help fight CVS.

HWM: Why was Flicker-free tech­nol­ogy and Low Blue Light mode de­vel­oped and how do they work? How will they ben­e­fit the con­sumers?

Chaw Foo Hong: As men­tioned ear­lier, the de­vel­op­ment of the Flicker-free tech­nol­ogy is to help com­bat CVS. It works by adopt­ing a unique de-flick­er­ing back­light cir­cuit con­troller. This con­troller en­sures a flicker-free per­for­mance, re­gard­less of bright­ness lev­els. Low Blue Light Modes, on the other hand, re­duce blue light emis­sions to pre­vent mac­u­lar de­gen­er­a­tion. There are sev­eral modes un­der Low Blue Light, in­clud­ing a Read­ing Mode, which sim­u­lates the bright­ness and color you’d get when read­ing ac­tual pa­per­back books.

Mur­phy Chan: Yes, by re­duc­ing the amount of flick­er­ing on your desk­top mon­i­tor, the amount of eye­strain is less­ened. This helps to min­i­mize CVS, though I’d still rec­om­mend blink­ing more of­ten, tak­ing more fre­quent breaks and en­sure that your room is prop­erly lit.

HWM: Who would ben­e­fit most from BenQ’s Eye-care se­ries of prod­ucts?

Chaw Foo Hong: Ba­si­cally any­one who spends more than eight hours per day in front of a PC, in­clud­ing gamers, pro­gram de­vel­op­ers, and dig­i­tal artists.

HWM: Are there any plans to bring in more BenQ mon­i­tors with Flick­er­free tech­nol­ogy and Low Blue Light Mode?

Chaw Foo Hong: Yes we are. Cur­rently, there are 10 BenQ mod­els in the Malaysian mar­ket. Out of the 10, the EW2440L is our first model with Low Blue Light, but in 2014, we’re plan­ning on in­tro­duc­ing more mod­els with this fea­ture. Our R&D team is now hard at work in de­vel­op­ing newer and bet­ter mod­els for 2014.

HWM: For the Malaysian mar­ket, are there plans to work with op­tometrists such as Fo­cus Point?

Chaw Foo Hong: We’re cur­rently work­ing with the AMO, who’s led by Mur­phy Chan here. Speak­ing of which, we’d like to thank him for his ac­knowl­edge­ment of the BenQ Flicker-free and Low Blue Light tech­nol­ogy.

Chaw Foo Hong (Left), Se­nior Man­ager, BenQ Ser­vice & Mar­ket­ing (M) Sdn Bhd, and Mur­phy Chan, Pres­i­dent of the As­so­ci­a­tion of Malaysian Op­tometrists

Mur­phy Chan

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