Caring For Your Eyes
BenQ Helps Combat Eye Problems with New Range of Flicker-free Monitors
For a large majority of people, a significant amount of time is spent staring at a PC monitor, which leads to CVS (Computer Vision Syndrome). We spoke to Chaw Foo Hong, Senior Manager, BenQ Service & Marketing (M) Sdn Bhd, and Murphy Chan, President of the Association of Malaysian Optometrists (AMO), about BenQ’s Flicker-free monitors and CVS.
HWM: Last year, BenQ unveiled a range of monitors that help to combat CVS. Could you share with us the reason behind this?
Chaw Foo Hong: BenQ has always strived to meet the demands of our users. Our range of displays that feature Flicker-free technology were developed to help white collar workers who suffer from CVS. We are committed to combatting CVS, which is why we have launched the EW2440L, which comes with more Eye-care features, including Flickerfree technology and Low Blue Light Modes. We will also launch more Eye-care monitors into the Malaysian market in 2014.
Murphy Chan: CVS affects approximately 60 percent of the worldwide population. Symptoms include eyestrain, photophobia, blurred vision and dry eyes, among others. It is caused by staring too long at different types of displays, be it smartphones, PCs, or even TVs. As a representative of the AMO, we’re glad to be working with BenQ to help fight CVS.
HWM: Why was Flicker-free technology and Low Blue Light mode developed and how do they work? How will they benefit the consumers?
Chaw Foo Hong: As mentioned earlier, the development of the Flicker-free technology is to help combat CVS. It works by adopting a unique de-flickering backlight circuit controller. This controller ensures a flicker-free performance, regardless of brightness levels. Low Blue Light Modes, on the other hand, reduce blue light emissions to prevent macular degeneration. There are several modes under Low Blue Light, including a Reading Mode, which simulates the brightness and color you’d get when reading actual paperback books.
Murphy Chan: Yes, by reducing the amount of flickering on your desktop monitor, the amount of eyestrain is lessened. This helps to minimize CVS, though I’d still recommend blinking more often, taking more frequent breaks and ensure that your room is properly lit.
HWM: Who would benefit most from BenQ’s Eye-care series of products?
Chaw Foo Hong: Basically anyone who spends more than eight hours per day in front of a PC, including gamers, program developers, and digital artists.
HWM: Are there any plans to bring in more BenQ monitors with Flickerfree technology and Low Blue Light Mode?
Chaw Foo Hong: Yes we are. Currently, there are 10 BenQ models in the Malaysian market. Out of the 10, the EW2440L is our first model with Low Blue Light, but in 2014, we’re planning on introducing more models with this feature. Our R&D team is now hard at work in developing newer and better models for 2014.
HWM: For the Malaysian market, are there plans to work with optometrists such as Focus Point?
Chaw Foo Hong: We’re currently working with the AMO, who’s led by Murphy Chan here. Speaking of which, we’d like to thank him for his acknowledgement of the BenQ Flicker-free and Low Blue Light technology.
Chaw Foo Hong (Left), Senior Manager, BenQ Service & Marketing (M) Sdn Bhd, and Murphy Chan, President of the Association of Malaysian Optometrists