sharp Charges full speed ahead

Launches New Home En­ter­tain­ment and Ap­pli­ance Lineup

HWM (Malaysia) - - SCENE - This event re­port can also be found on hard­ware­ at

Last month at Sharp’s ‘Full Speed Ahead’ event, the com­pany an­nounced its plan to un­leash a string of new prod­ucts in the com­pet­i­tive Malaysian mar­ket. Among the prod­ucts that were an­nounced in­clude the highly-an­tic­i­pated THX-cer­ti­fied AQUOS Ul­tra HD LED TV; home ap­pli­ances such as re­frig­er­a­tors, air-con­di­tion­ers and wash­ing ma­chines; as well as its new cus­tomers ser­vice team, the A-FORCE.

“We are con­fi­dent that our brand value propo­si­tion and strate­gic busi­ness ap­proach will put us in good stead in tack­ling the chal­lenges ahead. Next year the de­mand is pro­jected at 2 mil­lion units and Sharp will be at the front­line jostling for the share of the mar­ket with our Big AQUOS se­ries line-up lead­ing the way. Sim­i­larly, we ex­pect slight in­crease in the de­mand for other cat­e­gories in the Con­sumer Elec­tri­cal prod­ucts and in all th­ese cat­e­gories we will be fight­ing for our de­served share,” said Hiroyuki Nuizato, Man­ag­ing Di­rec­tor, Sharp-Roxy Sales & Ser­vice Com­pany.

Sharp’s AQUOS Ul­tra HD LED TV, the LC-70UD1X, en­hances pic­ture qual­ity with im­pec­ca­ble de­tail and clar­ity. This al­lows the TV to have up to four times the higher pixel res­o­lu­tion than other HD tele­vi­sions, al­low­ing view­ers to ex­pe­ri­ence crisper and more de­tailed videos. The rec­om­mended re­tail price of the 70-inch TV is RM29,999.

In ad­di­tion, Sharp also in­tro­duced its dual swing door fridge model, the SJBW30PBK. The in­no­va­tive swing door tech­nol­ogy al­lows users to open the fridge from ei­ther left or right po­si­tions, giv­ing them bet­ter ac­ces­si­bil­ity to the fridge’s con­tents. Sharp also men­tioned that the fridge is pow­ered by its pro­pri­etary Plas­maclus­ter Ion (PCI) tech­nol­ogy to help keep your food fresh longer and from con­tam­i­nants.

Be­sides that, Sharp also of­fi­cially in­tro­duced its new spe­cial cus­tomer ser­vice team, the A-FORCE, to fur­ther ex­pand its pres­ence in the air-con­di­tioner mar­ket. The team is ded­i­cated to pro­vide great ser­vice and sup­port in its air con­di­tion­ing seg­ment in the Malaysian mar­ket.

An im­pres­sive pre­sen­ta­tion shown dur­ing the event.

Team A-Force is a spe­cial cus­tomer ser­vice ded­i­cated to air-con­di­tion­erre­lated queries. The Sharp AQUOS LC-70UD1X Ul­tra


Hiroyuki Nuizato, Man­ag­ing Di­rec­tor, Sharp-Roxy Sales &

Ser­vice Com­pany.

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