Dear In­tel, This Christ­mas...

New ‘Trade Up My PC’ Ini­tia­tive En­cour­ages Malaysian Con­sumers to Up­grade Their PCs

HWM (Malaysia) - - SCENE - This event re­port can also be found on hard­ware­ at

Last month, In­tel Malaysia hosted a me­dia lun­cheon, where Sameer Tu­paki, Mar­ket­ing Man­ager, In­tel Malaysia, took the op­por­tu­nity to ex­plain how In­tel’s trade-in pro­gram works.

“With the Christ­mas sea­son just around the cor­ner, it is very likely that most con­sumers have the lat­est gad­gets and com­put­ing de­vices at the top of their wish lists,” Sameer said. “We couldn’t be more ex­cited to share them with our con­sumers, es­pe­cially through our PC trade-in pro­gram.”

The new ‘Trade up my PC’ ini­tia­tive was the fol­low-up of In­tel’s ‘Gen­er­a­tion To­day’ cam­paign, where In­tel set out on a mis­sion to en­cour­age Malaysian con­sumers to up­grade their PCs to the lat­est touch-en­abled de­vices pow­ered by In­tel processors.

The ‘Trade up my PC’ ini­tia­tive is essen­tially a chance for Malaysian con­sumers to trade-in their old desk­top or note­book PCs at par­tic­i­pat­ing re­sellers and out­lets and be re­warded with a cash­back re­bate of up to RM650 on se­lected PC pur­chases. To qual­ify for this, con­sumers were re­quired to pur­chase ei­ther a HP Pavil­ion 14-n060TX, a HP Pavil­ion Touchs­mart 14-n049TX (Sil­ver) or a HP Pavil­ion 14-n059TX.

The early Christ­mas lun­cheon also gave In­tel a chance to of­fi­cially award and con­grat­u­late the win­ners of the ‘Gen­er­a­tion To­day’ cam­paign. The var­i­ous win­ners walked away with prizes such as the brand new ASUS Fonepad, while two very lucky win­ners were given a Vespa scooter worth RM12,000.

Sameer Tu­paki, Mar­ket­ing Man­ager, In­tel Malaysia.

Sameer poses with the var­i­ous win­ners of In­tel’s ‘Gen­er­a­tion to­day’ cam­paign.

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