WeChat 5.1 and Be­yond

Louis Song, Coun­try Man­ager of WeChat Malaysia and Sin­ga­pore on the Fu­ture of WeChat

HWM (Malaysia) - - SCENE -

WeChat 5.1, the next it­er­a­tion of the pop­u­lar in­stant mes­sen­ger app, will in­tro­duce WeChat Game Center, a fea­ture where you can chal­lenge your friends with fun and ex­cit­ing games. The Game Center will first launch with two games: Pen­cil Pi­lot and Craz3 Match, and is ex­pected to launch for both An­droid and iOS in early 2014.

Ac­cord­ing to Louis Song, Coun­try Man­ager of WeChat Malaysia and Sin­ga­pore, the in­tro­duc­tion of stick­ers and WeChat Game Center is merely the be­gin­ning, as WeChat will in­tro­duce more and more user­centric fea­tures in the fu­ture.

At a re­cent me­dia lun­cheon, Song said that the phi­los­o­phy be­hind WeChat is to pri­or­i­tize user ex­pe­ri­ence, and fa­cil­i­tate users’ needs and ev­ery­day ac­tiv­i­ties. He also said that in the fu­ture, WeChat is look­ing to launch a pay­ment gate­way sys­tem in Malaysia.

The sys­tem will use QR codes and will con­nect mer­chants di­rectly to their cus­tomers for a more per­son­al­ized ex­pe­ri­ence. Song added that the sys­tem could also con­nect banks with their clients and could be used as a tool to im­ple­ment fu­ture se­cu­rity mea­sures.

WeChat is al­ready widely used in China and is im­ple­mented by many busi­ness, online mer­chants, re­tail­ers, and bank­ing in­sti­tu­tions in China. Cur­rently, WeChat are in talks with the re­tail­ers, mer­chants, and banks in Malaysia to im­ple­ment the sys­tem.

To fur­ther mark Malaysia as the fore­front of WeChat’s in­ter­na­tional growth, WeChat will open a re­gional of­fice in Malaysia in the first quar­ter of 2014.

Louis Song talk­ing to the me­dia about the fu­ture of WeChat.

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