Join­ing the Ph­ablet Band­wagon

Nokia of­fi­cially re­leased its First ph­ablet, the lu­mia 1520

HWM (Malaysia) - - TELEPORT - This event re­port can also be found on hard­ware­ at

Last month, Lu­mia fans all around Malaysia re­joiced as Nokia of­fi­cially an­nounced and launched its brand new 6-inch ph­ablet, the Lu­mia 1520.

The Lu­mia 1520 is the com­pany’s first foray into the world of ph­ablet-size smart­phones and is also of­fi­cially the world’s first Win­dows Phone 8 ph­ablet. Mak­ing it of­fi­cial was Gary Chan, Head of Mar­ket­ing, Nokia Pan Asia.

“The Lu­mia 1520 brings in­dus­try-lead­ing de­sign, hard­ware and imaging in­no­va­tion to a big­ger screen,” Gary said. “With our first 6-inch Lu­mia smart­phone, users will be able to en­joy a unique Lu­mia ex­pe­ri­ence and make the most of the new apps like Sto­ry­teller, In­sta­gram and Vine. Nokia Lu­mia 1520 also proves to be an ex­cel­lent de­vice for pro­fes­sion­als due to its large screen size and Mi­crosoft Of­fice so­lu­tions.”

The Lu­mia 1520 is the first Nokia smart­phone to ever run on the lat­est Qual­comm Snap­dragon 800 quad-core pro­ces­sor. This is a sig­nif­i­cant mo­ment in Nokia his­tory be­cause prior to this phone, both Mi­crosoft and Nokia had faced many dif­fi­cul­ties and chal­lenges in try­ing to in­cor­po­rate a quad-core pro­ces­sor into a Lu­mia de­vice.

The Lu­mia 1520 is, in our minds, one of Nokia’s best smart­phones ever pro­duced to date. For the first time in Lu­mia his­tory as well, the Lu­mia 1520 fea­tures a 1080p Full HD (FHD) ClearBlack IPS dis­play. The 6-inch form fac­tor also makes the de­vice per­fect for view­ing movies or look­ing at pho­tos.

The com­pany’s PureView tech­nol­ogy makes a come­back on the Lu­mia 1520 as well. Just to be clear: No, the Lu­mia 1520 doesn’t sport the same 41MP cam­era that the Lu­mia 1020 adopted, but it’s still equipped with a bril­liant 20MP cam­era. PureView is merely the cam­era tech­nol­ogy that is part of Nokia’s ini­tia­tive. On the level, this means that the Nokia Pro Cam­era fea­ture is back on the phone, mean­ing that you can tweak the qual­ity and set­tings of your cam­era be­fore you snap that pic­ture-per­fect mo­ment.

The event also saw Gary in­tro­duc­ing Nokia’s new MixRa­dio ser­vice. The ser­vice, which is a Nokia ex­clu­sive, al­lows Lu­mia fans to lis­ten to mu­sic online and to pur­chase them di­rectly into the Lu­mia 1520 if they like a par­tic­u­lar track, or if they want to lis­ten to th­ese songs off­line.

Dur­ing a sup­posed demon­stra­tion of the ser­vice, Nokia sur­prised us with a live per­for­mance from lo­cal Malaysian artiste Ning Baizura, as she ap­peared on stage to per­form a cou­ple of her songs for all to hear.

The Nokia Lu­mia 1520 is al­ready avail­able at all Nokia stores and au­tho­rized re­sellers.

The Lu­mia 1520 is Nokia’s first 6-inch ph­ablet.

Gary Chan, Head of Mar­ket­ing, Nokia Pan Asia, and Eda Lim, Head of Mar­ket­ing, Malaysia & Brunei, Nokia (M) Sdn Bhd pos­ing with the new Lu­mia 1520.

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