Joining the Phablet Bandwagon
Nokia officially released its First phablet, the lumia 1520
Last month, Lumia fans all around Malaysia rejoiced as Nokia officially announced and launched its brand new 6-inch phablet, the Lumia 1520.
The Lumia 1520 is the company’s first foray into the world of phablet-size smartphones and is also officially the world’s first Windows Phone 8 phablet. Making it official was Gary Chan, Head of Marketing, Nokia Pan Asia.
“The Lumia 1520 brings industry-leading design, hardware and imaging innovation to a bigger screen,” Gary said. “With our first 6-inch Lumia smartphone, users will be able to enjoy a unique Lumia experience and make the most of the new apps like Storyteller, Instagram and Vine. Nokia Lumia 1520 also proves to be an excellent device for professionals due to its large screen size and Microsoft Office solutions.”
The Lumia 1520 is the first Nokia smartphone to ever run on the latest Qualcomm Snapdragon 800 quad-core processor. This is a significant moment in Nokia history because prior to this phone, both Microsoft and Nokia had faced many difficulties and challenges in trying to incorporate a quad-core processor into a Lumia device.
The Lumia 1520 is, in our minds, one of Nokia’s best smartphones ever produced to date. For the first time in Lumia history as well, the Lumia 1520 features a 1080p Full HD (FHD) ClearBlack IPS display. The 6-inch form factor also makes the device perfect for viewing movies or looking at photos.
The company’s PureView technology makes a comeback on the Lumia 1520 as well. Just to be clear: No, the Lumia 1520 doesn’t sport the same 41MP camera that the Lumia 1020 adopted, but it’s still equipped with a brilliant 20MP camera. PureView is merely the camera technology that is part of Nokia’s initiative. On the level, this means that the Nokia Pro Camera feature is back on the phone, meaning that you can tweak the quality and settings of your camera before you snap that picture-perfect moment.
The event also saw Gary introducing Nokia’s new MixRadio service. The service, which is a Nokia exclusive, allows Lumia fans to listen to music online and to purchase them directly into the Lumia 1520 if they like a particular track, or if they want to listen to these songs offline.
During a supposed demonstration of the service, Nokia surprised us with a live performance from local Malaysian artiste Ning Baizura, as she appeared on stage to perform a couple of her songs for all to hear.
The Nokia Lumia 1520 is already available at all Nokia stores and authorized resellers.
The Lumia 1520 is Nokia’s first 6-inch phablet.
Gary Chan, Head of Marketing, Nokia Pan Asia, and Eda Lim, Head of Marketing, Malaysia & Brunei, Nokia (M) Sdn Bhd posing with the new Lumia 1520.