A New Form Fac­tor Joins the Mir­ror­less Fray

Pana­sonic Hosts Re­gional Launch in Sin­ga­pore

HWM (Malaysia) - - NEWS -

Last month, Pana­sonic Malaysia held a re­gional launch for its highly com­pact mir­ror­less cam­era, the LU­MIX GM1. Be­ing a re­gional event, no ex­pense was spared as the com­pany hosted a fash­ion show in con­junc­tion with the launch. Of­fi­ci­at­ing the event was Ichiro Ki­tao, Di­rec­tor, DSC Busi­ness Di­vi­sion, AVC Net­works Co.

The Pana­sonic LU­MIX GM1 is the com­pany’s lat­est mir­ror­less cam­era that is launched just months af­ter the flag­ship LU­MIX GX7. The GM1 is equipped with a 16MP sen­sor, which is the same as the one fea­tured in the GX7. It has very minis­cule di­men­sions – 98.5 x 54.9 x 30.4mm, ef­fec­tively mak­ing it the world’s small­est mir­ror­less cam­era with a Mi­cro Four Thirds sen­sor. ISO per­for­mance ranges from ISO 125 (ex­tended) to 25,600.

When it comes to video, the LU­MIX GM1 is ca­pa­ble of Full HD record­ing at 60i. It records in AVCHD and MP4 file for­mats with stereo sound, giv­ing you the abil­ity to record great qual­ity videos. When shoot­ing video, the full-time Aut­o­fo­cus and track­ing Aut­o­fo­cus comes into play for videos that are con­sis­tently sharp.

For those who like to add cre­ative fil­ters to their pho­tos, you won’t have to up­load your pho­tos to a PC to use th­ese fil­ters, be­cause this cam­era comes with a to­tal of 22 fil­ter ef­fects, in­clud­ing Time Lapse, Stop Mo­tion An­i­ma­tion and Clear Re­touch.

This cam­era will be launched with a new 12-32mm f/3.5-5.6 lens that’s spe­cially de­signed to com­ple­ment the cam­era’s diminu­tive form fac­tor. Other fea­tures in­clude a 3-inch touch­screen that has a res­o­lu­tion of 1,036-dots. Sim­i­lar to Sam­sung’s NX se­ries cam­eras, a large ma­jor­ity of func­tions on this cam­era is ac­cessed via the touch­screen.

In terms of build qual­ity, you won’t have to worry be­cause this cam­era comes with a mag­ne­sium

al­loy frame that feels in­cred­i­bly solid. There are three di­als at the top of this cam­era: one to change the Mode, one is the power but­ton, and one is an Aut­o­fo­cus Mode dial with a cus­tom­iz­a­ble Func­tion but­ton.

One thing to take note of is that this cam­era has a rather lim­ited bat­tery life. It is rated to be able to shoot up to 230 im­ages (CIPA stan­dard) on a full bat­tery charge. This cam­era also comes with an in­te­grated flash that’s rated to be GN5.6 equiv­a­lent (ISO 200.m) and GN4.0 equiv­a­lent (ISO 100.m). Another thing that may in­ter­est you is that this cam­era comes with in­te­grated Wi-Fi func­tions. When con­nected to a smart­phone or other sup­ported mo­bile de­vices, you will be able to op­er­ate the GM1 re­motely, which is great when tak­ing group shots. This event re­port can also be found on hard­ware­zone.com.my at

http://bit. ly/18h03wn

The en­tire lineup of fash­ion mod­els who were present at the event.

Ichiro Ki­tao, Di­rec­tor, DSC Busi­ness Di­vi­sion, AVC Net­works Co., de­liv­er­ing the open­ing speech.

With such a pe­tite form fac­tor, the LU­MIX GM1 fits on the palm of your hand!

The Pana­sonic LU­MIX GM1 pic­tured with the op­tional grip.

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