OKI Un­veils First White Toner Printer

Opens New Mar­kets with the In­tro­duc­tion of White Toner Prin­ters

HWM (Malaysia) - - REPORT -

OKI has in­tro­duced the in­dus­try’s first white toner A4 printer, the C711WT. The new C711WT was re­vealed at the In­ter­na­tional Print­ing, Pa­per and Pack­ag­ing Ma­chin­ery Ex­hi­bi­tion (IPMEX 2013) at Pu­tra World Trade Center in Oc­to­ber.

As the first com­pany to in­tro­duce a toner-based so­lu­tion to the ‘white printer’ sec­tor, OKI fore­sees that they can sig­nif­i­cantly ex­pand what has so far been a highly-spe­cial­ized, com­plex, costly and low-vol­ume mar­ket. Among the pos­si­ble ap­pli­ca­tions of the printer in­clude T-shirt trans­fers and film print­ing to in­no­va­tive in-store point of sale ap­pli­ca­tions in lo­cal mar­ket.

“In the past, prod­ucts have been based on inkjet, dye sub­li­ma­tion or trans­fer film-ready tech­nolo­gies. Th­ese prin­ters have niche ap­pli­ca­tions in ar­eas such as garment graphic print­ing or print­ing proofs for pack­ag­ing ap­pli­ca­tion which are typ­i­cally ex­pen­sive both to pur­chase and main­tain. More­over, the pro­duc­tion time is lengthy,” said Goh Yin Hwang, Coun­try Man­ager of OKI Data Pte Ltd – Malaysia Rep Of­fice.

The new printer can be used in a num­ber of key mar­kets. Among the new pos­si­ble mar­kets in­clude trans­fer me­dia print­ing, as well as ce­ramic dec­o­ra­tion, back light sig­nage by trans­parency film and film print­ing for pack­ag­ing. The C711WT will also of­fer cre­ative point of sale sig­nage op­por­tu­ni­ties for win­dow or glass dis­play in re­tail out­lets or car win­dows.

Be­sides the above ex­am­ples, the C711WT of­fers ad­van­tages over other white print­ing de­vices as OKI’s new prod­uct makes it more af­ford­able for the first time to SMBs and or­ga­ni­za­tions.

OKI C711WT White Toner Printer.

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