Serena Yong Businesses want more return on their investment in IT, and consumers want more from their devices.
General Manager, Printing & Personal Systems, Singapore & Malaysia, HP
Tell us about your role at HP Singapore and Malaysia.
I first joined the company in 1988, and last year was my 25th anniversary at HP. I’m responsible for the growth, business performance and market penetration for all of our PPS products. I’m also in charge of driving our channel strategy and its implementation across all enterprise and commercial channels in Malaysia, and Singapore.
What are some of the interesting trends that you observed in recent years?
The rise of tablet PCs among consumers and businesses is one of the most notable trends we’ve seen in mobile computing in recent years, in Malaysia and elsewhere. This has been driven by a range of factors, including an increased desire for mobility, the continuing appetite among consumers for ‘smart’ devices, the requirement by businesses for devices that can manage large amounts of data within a secure infrastructure, and so on.
Another key trend is the ‘consumerization of IT, where consumers are looking for an increased range of experiences on their devices, and businesses are looking for far greater levels of mobility and security in the devices that are used by employees.
In printing, we’re seeing an increasing desire for productivity and security across our enterprise and business customers, as well as among consumers. But our customers now want greater levels of innovation also. For examples, customers want mobile printing to be easy, convenient and flexible, making it easy to use and print from mobile devices both at work and at home.
Given the emphasis on mobility, how will HP’s strategy come into play?
In terms of mobility, at HP, we have developed a number of tablet products, such as our Slate 7 Extreme, which we believe will be a valued option for consumers who are looking for attractive, competitively priced tablet PC options. Some journalists and commentators have spoken about how the tablet will change the world. At HP, we are ideally positioned to capitalize on this trend by providing consumers with what they are looking for.
But it should be noted that we view tablets as an extension of our overall personal systems portfolio. We have an aggressive tablet strategy that aims to gain enough scale to aid hardware margins while driving attached services and software revenues.
We intend to cover all major segments in Malaysia with a broad portfolio, offering choice for the customer. Our portfolio now includes tablets in a variety of sizes and operating systems that provide compelling solutions for home as well as the office. Going forward you’ll see an increased focus in productivity applications and optimizing tablets for business - this is an area in which we need to lead.
For printing, HP is simplifying the mobile print experience with secure peer-to-peer wireless printing and touchto-print technology. HP is delivering these capabilities in the world’s first Enterprise MFPs with touch-to-print and to HP’s installed base via affordable new accessories.
HP continues to innovate and expand its MFP portfolio to cement its position as the business printing leader in APJ. Businesses now can choose from a range of innovative MFP technology across Inkjet MFPs (Officejet Pro X), Flow MFPs, and the latest department flow MFPs that are optimized for fast-speed, high-performing scanning, printing and copying.
These offerings, complemented by HP MPS and partner MPS, help organizations integrate digital and paper workflows, optimize their IT investments and secure their printing environment from end-to-
end to drive increased business results.
What do you think are the challenges facing HP Singapore and Malaysia?
The challenges faced by HP in Singapore and Malaysia are similar to those faced by the company in other countries, in Asia Pacific and globally. Businesses want more return on their investment in IT, and consumers want more from their devices.
However, as our President and CEO, Meg Whitman, pointed out at our recent quarterly results update, HP is in a stronger position today than we’ve been in quite some time, thanks in no small part to the support from our customers and channel partners. We’re in the second year of a five-year turnaround strategy, and we’re in a good place to meet these challenges and deliver world class products and solutions to our customers in Malaysia and Singapore, and across the region.
Can you share with us what are the key focus areas for the PPS Group this year?
Our customers in Malaysia across all categories can look forward to a range of new developments over the rest of this year. Although we can’t talk now about what exactly we will bring to market, we will expand to additional mobility categories and form factors where we believe we can offer genuine and differentiated value to our customers.
2013 was an excellent year for HP in Malaysia. We brought several new products to market in both the consumer and commercial sectors, and we continued to evolve our supporting services and solutions.
We continued to see good traction across our key product lines and, as always, our primary focus was on how we can continue to provide what our customers need. This year, we are continuing to play a leading role in these areas, in terms of delivering best in class products for consumers and businesses.