WD Launches the WD Pur­ple

Pur­pose-De­signed HDD Se­ries Set to Make Sur­veil­lance More Re­li­able

HWM (Malaysia) - - SCENE -

In re­sponse to mar­ket trends that show an in­crease in the use of hard drives in non-PC ap­pli­ca­tions, WD re­cently un­veiled a new HDD se­ries specif­i­cally de­signed for se­cu­rity-sys­tem en­vi­ron­ments.

What sets the WD Pur­ple apart is its abil­ity to han­dle large amount of stream­ing data. In a home or busi­ness se­cu­rity en­vi­ron­ment of up to eight hard drives, the WD Pur­ple can han­dle HD video streams from up to 32 high-def­i­ni­tion video cam­eras.

Mike Goh, Se­nior Staff Field Ap­pli­ca­tion En­gi­neer, WD South Asia Re­gion said that the WD Pur­ple is de­signed to work non-stop for 24 hours a day and seven days a week. It is also fit­ted with a tech­nol­ogy known as Al­lFrame.

He ex­plains that in a nor­mal hard drive, ev­ery bit of data must be ver­i­fied be­fore it is writ­ten. This causes a lag and loss of frames in videos, but is im­por­tant for ev­ery­day com­puter data. How­ever, with Al­lFrame, video data from sur­veil­lance cam­eras are writ­ten to the drive as it is be­ing re­ceived, er­rors and all. This pre­vents the loss of those po­ten­tially crit­i­cal frames of sur­veil­lance video that would be lost other­wise.

Mar­garet Koh, Sales Di­rec­tor, WD Asia South in an in­ter­view said that sur­veil­lance se­cu­rity is more ef­fec­tive and more af­ford­able than ever. It is also a sound in­vest­ment as both a de­ter­rent and a tool to catch crim­i­nals.

The WD Pur­ple sur­veil­lance-class hard drives is now avail­able in 1TB up to 4TB and cov­ered by a 3-year limited war­ranty. The sug­gested re­tail price for the 3.5-inch 1TB drive is RM259, the 2TB drive at RM359, while the 3TB and 4TB vari­ants re­tail at RM459 and RM639, re­spec­tively.

THe WD Pur­ple

marks WD’s first step into the sur­veil­lance

mar­ket.

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