WD Launches the WD Purple
Purpose-Designed HDD Series Set to Make Surveillance More Reliable
In response to market trends that show an increase in the use of hard drives in non-PC applications, WD recently unveiled a new HDD series specifically designed for security-system environments.
What sets the WD Purple apart is its ability to handle large amount of streaming data. In a home or business security environment of up to eight hard drives, the WD Purple can handle HD video streams from up to 32 high-definition video cameras.
Mike Goh, Senior Staff Field Application Engineer, WD South Asia Region said that the WD Purple is designed to work non-stop for 24 hours a day and seven days a week. It is also fitted with a technology known as AllFrame.
He explains that in a normal hard drive, every bit of data must be verified before it is written. This causes a lag and loss of frames in videos, but is important for everyday computer data. However, with AllFrame, video data from surveillance cameras are written to the drive as it is being received, errors and all. This prevents the loss of those potentially critical frames of surveillance video that would be lost otherwise.
Margaret Koh, Sales Director, WD Asia South in an interview said that surveillance security is more effective and more affordable than ever. It is also a sound investment as both a deterrent and a tool to catch criminals.
The WD Purple surveillance-class hard drives is now available in 1TB up to 4TB and covered by a 3-year limited warranty. The suggested retail price for the 3.5-inch 1TB drive is RM259, the 2TB drive at RM359, while the 3TB and 4TB variants retail at RM459 and RM639, respectively.
THe WD Purple
marks WD’s first step into the surveillance