Bring­ing in the X-quisite with Nokia

Nokia is look­ing to cor­ner An­other Mar­ket with the New Nokia X

HWM (Malaysia) - - TELEPORT - This event re­port can also be found on hard­ware­ at

In less than a week af­ter Nokia an­nounced its brand new Nokia X se­ries, the com­pany moved al­most in­stan­ta­neously into bring­ing the de­vice to Malaysia.

At the be­gin­ning of March, the com­pany’s dream was re­al­ized when they of­fi­cially launched the first of the three phones, the Nokia X, in Malaysia. The phone, which runs a com­bi­na­tion of An­droid and Win­dows-based apps and pro­grams, is the com­pany’s take and at­tempt at com­bin­ing the best of both worlds and by do­ing so, in­di­rectly cre­at­ing one of the world’s first hy­brid smart­phones in ex­is­tence.

“We are happy to be one of the first coun­tries to launch the much an­tic­i­pated Nokia X,” said Gary Chan, Head of Mar­ket­ing, Pan Asia, Nokia.

The Nokia X is, in essence, an en­try-level smart­phone that is aimed at users who are look­ing for a smart­phone that of­fers a com­pro­mise be­tween An­droid and Win­dows-based apps. In­side, the phone fea­tures a 1GHz Qual­comm Snap­dragon S4 dual-core pro­ces­sor, 512MB RAM (its big­ger broth­ers, the X+ and XL, both have 768MB RAM) and sup­port of dual-SIM cards. For the cam­era, the Nokia X is fit­ted with a 3MP cam­era at the back, but has no front-fac­ing cam­era. Bear in mind, this is an en­try-level smart­phone, so it’s only fair that the phone may not be as well-equipped as one would ex­pect from a mid-range to high-end smart­phone.

Gary also an­nounced the launch of the com­pany’s of­fi­cial ac­count on LINE, Noki­aMY. In lieu of this launch, Nokia Malaysia is giv­ing away 50 units of the Nokia X as prizes.

“As one of the coun­try’s leading mo­bile mes­sag­ing app, we are pleased to part­ner with one of the in­dus­try’s pioneer brands in the mo­bile space,” Wind Koh, Ad­vi­sor to LINE Malaysia said. “Our part­ner­ship with Nokia will en­able rapid ex­pan­sion for LINE in South East Asia and strengthen our user base within Malaysia and the re­gion. We are ex­cited to be part of this launch, in­tro­duc­ing the brand new Nokia X, con­tin­u­ing the cut­ting edge legacy of its pre­de­ces­sors.”

Apart from LINE, the Nokia X will also come pre-loaded with Nokia’s iconic HERE Maps and all other Mi­crosoft-based pro­grams, such as Skype and OneDrive. For its brows­ing ex­pe­ri­ence, the Nokia X will al­low users to scroll the phone’s apps us­ing ei­ther Live Tiles or Fast­lane.

The Nokia X is al­ready on sale at all Nokia out­lets au­tho­rized re­sellers at a price of RM399. Its sib­lings, the X+ and XL, are not yet on sale, but Gary did as­sure us dur­ing the launch that Nokia does in­tend to bring them into Malaysia later this year.

The Nokia X is al­ready avail­able in Malaysia.

(From left to right) Gary Chan, Head of Mar­ket­ing, Pan Asia, Nokia; Dick Yoong, Coun­try Man­ager Malaysia and Brunei, Nokia; Wind Koh, Ad­vi­sor to LINE Malaysia; and Eda Lim, Head of Mar­ket­ing, Malaysia & Brunei, Nokia (M) Sdn

“We are happy to be one of the first coun­tries to launch the much an­tic­i­pated Nokia X,” said Gary.

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.