Bringing in the X-quisite with Nokia
Nokia is looking to corner Another Market with the New Nokia X
In less than a week after Nokia announced its brand new Nokia X series, the company moved almost instantaneously into bringing the device to Malaysia.
At the beginning of March, the company’s dream was realized when they officially launched the first of the three phones, the Nokia X, in Malaysia. The phone, which runs a combination of Android and Windows-based apps and programs, is the company’s take and attempt at combining the best of both worlds and by doing so, indirectly creating one of the world’s first hybrid smartphones in existence.
“We are happy to be one of the first countries to launch the much anticipated Nokia X,” said Gary Chan, Head of Marketing, Pan Asia, Nokia.
The Nokia X is, in essence, an entry-level smartphone that is aimed at users who are looking for a smartphone that offers a compromise between Android and Windows-based apps. Inside, the phone features a 1GHz Qualcomm Snapdragon S4 dual-core processor, 512MB RAM (its bigger brothers, the X+ and XL, both have 768MB RAM) and support of dual-SIM cards. For the camera, the Nokia X is fitted with a 3MP camera at the back, but has no front-facing camera. Bear in mind, this is an entry-level smartphone, so it’s only fair that the phone may not be as well-equipped as one would expect from a mid-range to high-end smartphone.
Gary also announced the launch of the company’s official account on LINE, NokiaMY. In lieu of this launch, Nokia Malaysia is giving away 50 units of the Nokia X as prizes.
“As one of the country’s leading mobile messaging app, we are pleased to partner with one of the industry’s pioneer brands in the mobile space,” Wind Koh, Advisor to LINE Malaysia said. “Our partnership with Nokia will enable rapid expansion for LINE in South East Asia and strengthen our user base within Malaysia and the region. We are excited to be part of this launch, introducing the brand new Nokia X, continuing the cutting edge legacy of its predecessors.”
Apart from LINE, the Nokia X will also come pre-loaded with Nokia’s iconic HERE Maps and all other Microsoft-based programs, such as Skype and OneDrive. For its browsing experience, the Nokia X will allow users to scroll the phone’s apps using either Live Tiles or Fastlane.
The Nokia X is already on sale at all Nokia outlets authorized resellers at a price of RM399. Its siblings, the X+ and XL, are not yet on sale, but Gary did assure us during the launch that Nokia does intend to bring them into Malaysia later this year.
The Nokia X is already available in Malaysia.
(From left to right) Gary Chan, Head of Marketing, Pan Asia, Nokia; Dick Yoong, Country Manager Malaysia and Brunei, Nokia; Wind Koh, Advisor to LINE Malaysia; and Eda Lim, Head of Marketing, Malaysia & Brunei, Nokia (M) Sdn
“We are happy to be one of the first countries to launch the much anticipated Nokia X,” said Gary.