LOOK­ING TO THE FU­TURE

HWM (Malaysia) - - SPECIAL -

As men­tioned ear­lier, we had the op­por­tu­nity to meet the top man­age­ment of OKI Data, which is head­quar­tered in Tokyo, Ja­pan. There, we spoke to Takao Hi­ramoto, Pres­i­dent, OKI Data Cor­po­ra­tion, as well as Di­rec­tor and Se­nior Vice Pres­i­dent, OKI Elec­tric In­dus­try., Ltd; Hiroshi Endo, Cor­po­rate Of­fi­cer and Gen­eral Man­ager, Prod­ucts Busi­ness Depart­ment, OKI Data Cor­po­ra­tion; and Tet­suhei Kawa­mura, Gen­eral Man­ager, Over­seas Mar­ket­ing & Sales Di­vi­sion At this meet­ing, Hi­ramoto ex­plained that OKI’s gen­eral strat­egy as a whole, is to ap­ply a con­cept known as ‘Growth Through Di­ver­si­fi­ca­tion’. This con­cept, he ex­plained, is to al­low each and ev­ery busi­ness un­der OKI to de­velop and grow. OKI’s print­ing so­lu­tions though, will be given a large amount of fo­cus. This is be­cause this busi­ness has proven it­self to be re­silient and re­mains a vi­able source of rev­enue for the com­pany. This year, the com­pany will at­tempt to tap into the pro­fes­sional mar­ket, such as businesses that print commercial pho­to­graphs. To do this, OKI will be ag­gres­sively pro­mot­ing the lat­est 5-color print­ers, which is cur­rently led by the C941. Af­ter Hi­ramoto com­pleted his speech, Endo took over to speak more about the LED print­ing tech­nol­ogy, which we high­lighted ear­lier on in this fea­ture. He also took the op­por­tu­nity to in­tro­duce a num­ber of the lat­est busi­ness-ori­ented print­ers, in­clud­ing the C941. He ex­plained that the com­pany is truly ex­cited with the C941 as it is the world’s first printer that has an additional white/clear toner slot. This al­lows businesses to come up with unique graphic prints. Fi­nally, Kawa­mura took over to speak a lit­tle about the com­pany’s plans to bring in ATMs to Malaysia. Hav­ing pro­duced ATMs since 1982, this com­pany has plenty of knowl­edge to fall back on. OKI was the first to in­tro­duce ATMs with the cash re­cy­cling fea­ture – a fea­ture that re­lies on a sin­gle teller ma­chine to per­form both de­pos­i­tory and with­drawal func­tions. What Cash Re­cy­cling does is es­sen­tially al­low users to use the cash that was de­posited from other users. All said and done, OKI Data has said that Malaysia re­mains an in­te­gral lo­ca­tion for the com­pany’s ex­pan­sion plans. Lo­cal busi­ness own­ers who rely on print­ing so­lu­tions can look for­ward to plenty of in­no­va­tions from this com­pany this year, as well as the fu­ture.

(from left to right) Hiroshi Endo, Cor­po­rate Of­fi­cer and Gen­eral Man­ager, Prod­ucts Busi­ness Depart­ment, OKI Data Cor­po­ra­tion; Takao Hi­ramoto, Pres­i­dent, OKI Data Cor­po­ra­tion and Di­rec­tor & Vice Pres­i­dent, OKI Elec­tric In­dus­try Co., Ltd; and Goh Yin Hwang, Coun­try Man­ager, OKI Data(S) Pte Ltd, Malaysia Of­fice, hav­ing their photo taken in front of the lat­est OKI print­ers.

Hiroshi Endo, Cor­po­rate Of­fi­cer and Gen­eral Man­ager, Prod­ucts Busi­ness Depart­ment, OKI Data Cor­po­ra­tion, speak­ing more about LED print­ing tech­nol­ogy.

Takao Hi­ramoto, Pres­i­dent, OKI Data Cor­po­ra­tion, as well as Di­rec­tor and Se­nior Vice Pres­i­dent, OKI Elec­tric In­dus­try., Ltd, de­liv­er­ing the open­ing note.

A closer look at the five toner slots in the C941.

The C941 is cal­iber of print­ing white.

Tet­suhei Kawa­mura, Gen­eral Man­ager, Over­seas Mar­ket­ing & Sales Di­vi­sion, speak­ing about OKI’s ATM busi­ness.

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