SHARPER IMAGE QUALITY
SHARP DISHES DETAILS ON NEW TV LINEUP Sharp is no stranger in the world of TVs. With the world’s only 10th generation LCD manufacturing plant in Sakai, Japan, the company easily manufactures TVs that are 60-inch and larger. Having recently released the wo
What is the current demand for 4K TVs, locally? Ng:
The demand actually looks pretty positive. We’ve observed a growing demand, and with an ever-increasing amount of 4K content, it looks like 4K is here to stay. We foresee that this demand is only going to grow stronger, and we’re all set to cater to this demand.
How does Sharp plan to cater to this demand? Ng:
The answer to that would obviously be to increase our output. Before that, however, we’ll be introducing new TV models that come with a variety of new features. We’re confident that these new TVs will be well received and that they will help us penetrate the 4K TV market even further.
How does Sharp differentiate itself from the competition when it comes to 4K TVs? Ng:
Our products offer ultra-brilliant colors and extremely sharp (no pun intended) image quality. We strive to provide nothing but the best for our customers, which are proven when we received the THX certification. We also develop new technology, such as Quattron, to make the overall viewing experience a much richer one.
Looking forward, what are your plans for TVs? Will you focus entirely on 4K TVs and ditch FHD TVs? Ng:
As mentioned earlier, the demand for 4K TV looks promising, but like all promising things, you’ll need time and patience to cultivate them. In the meantime, we’ll be looking after our Full HD market. In fact, our fans will be in for a surprise as we’ll be unveiling something highly unique soon. All I can say is that it’s related to our AQUOS Quattron technology.
Does it seem possible to produce 4K TVs that are priced below RM10,000 at this point in time? Ng:
That is a really tough question to answer. It depends largely on the market demand and what actions the players in the industry make. Again, as mentioned earlier, we’ve observed an increase in demand, so it is a possibility that the price of 4K TVs will drop in the fourth quarter of 2014. How much of a price drop, I can’t say for sure, as the market is really volatile.
You mentioned the Quattron technology earlier on. Would you like to explain a little more? Ng:
As you know, our Quattron technology was introduced to the world a couple of years ago. Since then, we’ve received great feedback about this technology. Customers who own TVs with Quattron technology have said that the color reproduction is absolutely brilliant and image quality is simply great. It remains to be one of our strongest unique selling points. If you’re asking about the AQUOS Quattron technology that’s incoming though, I’ll have to remain tightlipped on that. All I can say about THAT Quattron technology is that it’s very exciting.
Sean Ng, Assistant Manager, CEP Marketing Department, Sharp-Roxy Sales & Service Company (M) Sdn Bhd.