SHARPER IM­AGE QUAL­ITY

SHARP DISHES DE­TAILS ON NEW TV LINEUP Sharp is no stranger in the world of TVs. With the world’s only 10th gen­er­a­tion LCD man­u­fac­tur­ing plant in Sakai, Ja­pan, the com­pany eas­ily man­u­fac­tures TVs that are 60-inch and larger. Hav­ing re­cently re­leased the wo

HWM (Malaysia) - - SPECIAL - By Bryan Chan

What is the cur­rent de­mand for 4K TVs, lo­cally? Ng:

The de­mand ac­tu­ally looks pretty pos­i­tive. We’ve ob­served a grow­ing de­mand, and with an ever-in­creas­ing amount of 4K con­tent, it looks like 4K is here to stay. We fore­see that this de­mand is only go­ing to grow stronger, and we’re all set to cater to this de­mand.

How does Sharp plan to cater to this de­mand? Ng:

The an­swer to that would ob­vi­ously be to in­crease our out­put. Be­fore that, how­ever, we’ll be in­tro­duc­ing new TV mod­els that come with a va­ri­ety of new fea­tures. We’re con­fi­dent that these new TVs will be well re­ceived and that they will help us pen­e­trate the 4K TV mar­ket even fur­ther.

How does Sharp dif­fer­en­ti­ate it­self from the com­pe­ti­tion when it comes to 4K TVs? Ng:

Our prod­ucts of­fer ul­tra-bril­liant col­ors and ex­tremely sharp (no pun in­tended) im­age qual­ity. We strive to pro­vide noth­ing but the best for our cus­tomers, which are proven when we re­ceived the THX cer­ti­fi­ca­tion. We also de­velop new tech­nol­ogy, such as Qu­at­tron, to make the over­all view­ing ex­pe­ri­ence a much richer one.

Look­ing for­ward, what are your plans for TVs? Will you fo­cus en­tirely on 4K TVs and ditch FHD TVs? Ng:

As men­tioned ear­lier, the de­mand for 4K TV looks promis­ing, but like all promis­ing things, you’ll need time and pa­tience to cul­ti­vate them. In the mean­time, we’ll be look­ing af­ter our Full HD mar­ket. In fact, our fans will be in for a sur­prise as we’ll be un­veil­ing some­thing highly unique soon. All I can say is that it’s re­lated to our AQUOS Qu­at­tron tech­nol­ogy.

Does it seem pos­si­ble to pro­duce 4K TVs that are priced be­low RM10,000 at this point in time? Ng:

That is a re­ally tough ques­tion to an­swer. It de­pends largely on the mar­ket de­mand and what ac­tions the play­ers in the in­dus­try make. Again, as men­tioned ear­lier, we’ve ob­served an in­crease in de­mand, so it is a pos­si­bil­ity that the price of 4K TVs will drop in the fourth quar­ter of 2014. How much of a price drop, I can’t say for sure, as the mar­ket is re­ally volatile.

You men­tioned the Qu­at­tron tech­nol­ogy ear­lier on. Would you like to ex­plain a lit­tle more? Ng:

As you know, our Qu­at­tron tech­nol­ogy was in­tro­duced to the world a cou­ple of years ago. Since then, we’ve re­ceived great feed­back about this tech­nol­ogy. Cus­tomers who own TVs with Qu­at­tron tech­nol­ogy have said that the color re­pro­duc­tion is ab­so­lutely bril­liant and im­age qual­ity is sim­ply great. It re­mains to be one of our strong­est unique sell­ing points. If you’re ask­ing about the AQUOS Qu­at­tron tech­nol­ogy that’s in­com­ing though, I’ll have to re­main tightlipped on that. All I can say about THAT Qu­at­tron tech­nol­ogy is that it’s very ex­cit­ing.

Sean Ng, As­sis­tant Man­ager, CEP Mar­ket­ing Depart­ment, Sharp-Roxy Sales & Ser­vice Com­pany (M) Sdn Bhd.

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