Sam­sung is at it Again with Ap­ple via its Lat­est Bat­tery-Themed Ad­ver­tise­ment

HWM (Malaysia) - - TELEPORT - This event re­port can also be found on hard­ at

Another year, another ad in which Sam­sung and Ap­ple go at it with each other (more Sam­sung than Ap­ple, ac­tu­ally). For those of you not in the know, Sam­sung and Ap­ple have been at each other's throats since they both threw punches at each other over copy­right in­fringe­ments.

De­spite hurl­ing in­sults and trad­ing ac­cu­sa­tions, Sam­sung has some­how al­ways been the one that has man­aged to have the last words via its video ad­ver­tise­ments. The lat­est one this time fo­cuses on the GALAXY S5 and the Ul­tra Power Sav­ing Mode fea­ture on the de­vice.

The ad, ti­tled 'Wall Hug­gers', takes place in an air­port with many peo­ple con­stantly hud­dled around power out­lets, charg­ing what looks sus­pi­ciously like the iPhone. The ad is com­i­cal and witty in its ex­e­cu­tion, por­tray­ing these users as des­per­ate users in need of a con­stant power source as their phone's bat­tery just doesn't seem to last. The ad then in­tro­duces users of Sam­sung's GALAXY S5, and how they ac­ti­vate the Ul­tra Power Sav­ing Mode in order to con­serve power.

The Ul­tra Power Sav­ing Mode es­sen­tially squeezes out more bat­tery life by en­ter­ing a lit­eral state of black and white, lim­it­ing the apps you can use and even shut­ting down some of your con­nec­tiv­ity op­tions, such as NFC and Blue­tooth. Of course, there is one other way which the GALAXY S5 can re­plen­ish its bat­tery that most phone these days can't: by swap­ping out the bat­tery.

For in­ter­ested par­ties, you may search for the ad­ver­tise­ment on

YouTube sim­ply by us­ing the key words 'Sam­sung' and 'Wall Hug­gers'.

An ex­cerpt of the video ad­ver­tise­ment from Sam­sung, pok­ing fun at Ap­ple users.

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