Prime Fresh

HWM (Malaysia) - - GEAR -

Gro­cery de­liv­ery may not be as glam­orous as aerial drones, but the food sec­tor is a huge busi­ness. Af­ter all, every­one eats – es­pe­cially so in the U.S. Be­zos has been try­ing to cap­ture a slice of that pie for the last five years now, and tri­als of Prime Fresh, Ama­zon’s gro­cery de­liv­ery ser­vice, have been run­ning since 2009 in Seat­tle, with new tri­als in Los An­ge­les and San Fran­cisco added this year. The sub­scrip­tion-based ser­vice charges cus­tomers $299 a year to re­ceive same-day and ear­ly­morn­ing de­liv­ery of fresh gro­ceries and other items. If Ama­zon can com­bine Prime Fresh with Prime Air, just think of the pos­si­bil­i­ties: crav­ing for ice cream? Have it air de­liv­ered to your door within hours.

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