HWM (Malaysia) - - GEAR -

‘Re­lent­less’ was one of the choices Be­zos con­sid­ered when re-nam­ing his com­pany, and it might have bet­ter suited Be­zos’ per­son­al­ity, but even­tu­ally he set­tled on Ama­zon, a choice which seemed strange to many, but one with im­pli­ca­tions that Be­zos could cer­tainly ap­pre­ci­ate – the Ama­zon is, af­ter all, the widest river in the world. Like the Ama­zon River’s 1100 trib­u­taries, Be­zos’ com­pany con­tin­ues to ex­pand into new ter­ri­tory, most promi­nently set­ting its sights on con­sumer tech­nol­ogy, with Ama­zon-branded tablets al­ready on the mar­ket, and its new Fire Phone avail­able soon. But Be­zos isn’t stop­ping there. In a re­cent let­ter to stock­hold­ers, he shared de­tails of some of Ama­zon’s most am­bi­tious projects to date, among them, aerial drone de­liv­ery, fresh gro­ceries and cloud ser­vices for the CIA.

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