IT’S AN AMA­ZON WORLD

HWM (Malaysia) - - CONTENTS -

Twenty years ago, in­vestors laughed at Ama­zon CEO, Jeff Be­zos, when he said he would cut out the mid­dle­man and sell di­rectly to the cus­tomer. Its poorly-con­cieved brand name, Cadabra (sounds like ‘ca­daver’), the fact that it would be run out of Be­zos’ garage, and a pro­jec­tion of prof­itabil­ity only af­ter “four or five years” wasn’t en­cour­ag­ing. Nev­er­the­less, a name change and one dot com bub­ble burst later, Ama­zon is now the sixth largest com­pany in the U.S., with US$74 bil­lion in sales in 2013. by JamesLu

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