SAMSUNG AT THE LEADING EDGE OF INNOVATION?
by IFA 2014, Europe’s biggest technology show, was held in early September where companies took the chance to unveil new and interesting gadgets. As the world’s largest handset maker, Samsung took the limelight by showing that a leopard can indeed change its spots.
While undoubtedly the leader of the Android camp, Samsung have often been criticized for mainly one thing – uninspired designs one generation to the next. Well this year, all that changes.
First, as a pre-emptive strike against the iPhone 6, Samsung launched the 4.7-inch GALAXY Alpha, their first premium device to incorporate metal into its design with a more subtle use of plastics. The result is an undeniably attractive smartphone that puts to rest Samsung’s ability to be classy.
Next, they delivered on the innovation portion, with a focus on establishing the future mobile ecosystem.