HWM (Malaysia) - - FEATURE -

by IFA 2014, Europe’s big­gest tech­nol­ogy show, was held in early Septem­ber where com­pa­nies took the chance to un­veil new and in­ter­est­ing gad­gets. As the world’s largest hand­set maker, Sam­sung took the lime­light by show­ing that a leopard can in­deed change its spots.

While un­doubt­edly the leader of the An­droid camp, Sam­sung have of­ten been crit­i­cized for mainly one thing – unin­spired de­signs one gen­er­a­tion to the next. Well this year, all that changes.

First, as a pre-emp­tive strike against the iPhone 6, Sam­sung launched the 4.7-inch GALAXY Al­pha, their first pre­mium de­vice to in­cor­po­rate metal into its de­sign with a more sub­tle use of plas­tics. The re­sult is an un­de­ni­ably at­trac­tive smart­phone that puts to rest Sam­sung’s abil­ity to be classy.

Next, they de­liv­ered on the in­no­va­tion por­tion, with a fo­cus on es­tab­lish­ing the fu­ture mo­bile ecosys­tem.

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